Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Convince & Convert

FEBRUARY 24, 2010

Speed kills in this environment, and you can’t succumb to endless committee meetings, planning and spreadsheets, when you can win or lose customers every minute of every day. 6 things you need 2 incorporate into your social media plan. Who’s listening? Who do they tell if an opportunity occurs?

Conference 116

Conference Organization Paid Search Agency PR 116

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. See my post Rule of 5 for B2B content development. Get the free “Step-by-Step Guide to Website (re)Design” now.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

OCTOBER 2, 2010

How are you using email marketing to reach and engage with your target audience? Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Are You Creating Irresistible Offers with Your Email Marketing? Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component. What’s on your list that’s not on here?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 2, 2010

But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. More enterprising social media users (“Socialists? &# I don't doubt Facebook's Like elements will be around for a while, since they've spent so much time and money making sure we all know about it.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Anita Fiander The 3 Amigos: Email, Blogging, Social Sharing- [link] [link] Parissa Behnia put social frosting on your marketing cake!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Optinmonster

FEBRUARY 10, 2020

Businesses could now use email marketing , banner ads, chat messaging , and all those other online marketing tools we’ve come to know and love. Rarely does the average person view Google as a large company with a marketing department, gossip at the watercooler, and an annoying HR rep named Mike. But Google is a business.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. And I kicked the shit out of it.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

APRIL 14, 2010

Best rule for Twitter is the 8×1. Best rule for Twitter is the 8×1. That's a good rule of thumb and I haven't seen/heard it quantified that specifically before. I suspect it's working, otherwise they wouldn't bother. link] jaybaer Think about how much email spam there still is out there.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Digital B2B Marketing

JUNE 7, 2012

May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Generally used for paid media programs and calculated media cost divided by clicks. PPC : Pay Per Click.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 7, 2010

See you there.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

MARCH 11, 2014

”) and worthy suggestions on how to replace the typical “online brochure” type website with something far more engaging and interactive. Infographics Accelerating Online Marketing Efforts by iMedia Connection. ” Better Content Marketing: Content with purpose by Sark eMedia.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Convince & Convert

SEPTEMBER 21, 2010

From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. It’s not, it’s a natural extension of what we already do, with a couple of different rules. link] Sonny Gill Wow – fantastic points. strategy) [.]

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

8n0K [link] Lucy Beer the 80-20 rule applies to online influencers: 80% of online impressions about products created by 16% of US population [link] [link] Dave Folkens Great thoughts on influencers from @jaybaer 80% of brand chatter is created by 16% of people.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? A Marketer’s Guide to Content Curation , October 14, 2010 There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Social Media (239). Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 9, 2010

[link] #ConvinceandConvert [link] JDamico To Jay's point, one shouldn't apply a prescriptive approach to social media and automatically go with, as he put it, the “Big 4.&# It will also tell us if we should rule out any social media tools. It will also tell us if we should rule out any social media tools.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Does that make sense? “Right&# and “Wrong&# is probably too strident. But, it makes for a better headline, and a better format for the post.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. The fact that essentially every major corporation in the U.S.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MAY 20, 2010

Tales of parents not having selected names until after child birth are very much the exception, rather than the rule. But yet for our own children, we do the exact opposite. We started calling our daughter Annika the second the ultrasound confirmed gender.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JUNE 3, 2010

If you needed a new data field, a different validation rule or even just a field label updated, you had to prostrate yourself before them to get it done within the week, if you were lucky. Trend #1: Helping non-techie people do techie stuff Until Wufoo and its ilk came along, forms were strictly for coders.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Content Marketing Results: Landing Pages Rule , July 12, 2010. Social Media Strategy? Top 10 Questions Businesses Asked Us About Facebook Marketing , July 2, 2010. Case Study: Improve Search Rankings With Social Media and Website Optimization , July 12, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 3, 2010

Not speaking of the fact that the rules, inner structure etc. … Three Ways Facebook is Killing Your Website [link] [link] [link] Andy Cheng RT @ConceptHub: 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert: [link] [link] Katie Ware Facebook to rule the world?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Not speaking of the fact that the rules, inner structure etc. … Three Ways Facebook is Killing Your Website [link] [link] [link] Andy Cheng RT @ConceptHub: 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert: [link] [link] Katie Ware Facebook to rule the world?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 4, 2010

Indeed, internal ground rules are the key, especially for smaller businesses. @jaybaer says you're pissed at the wrong people. Good stuff: [link] [link] jaybaer Thanks very much for the excellent comment. You should do it more!

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think?

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

SEPTEMBER 2, 2010

When was the rule written that business had to be all-business? That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155