Roketto

DECEMBER 17, 2024

That's what happens when businesses ignore search engine marketing (SEM). In the fast-paced digital world, where online experiences start with a search engine, it's not enough to existyou need to be discovered. Imagine opening a store on the busiest street in the world but forgetting to hang a sign.

Search Engine Marketing 83

Search Engine Marketing Search Marketing Advertising Agencies Paid Search Agency 83

Choozle

APRIL 18, 2025

Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isnt everything, its the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when theyre most attentive.

Paid Content 52

Paid Content Search Marketing Advertising Agencies Social Marketing 52

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Data analysis improves efficiency, helping marketers allocate budgets where they drive the greatest impact.

Paid Content 130

Paid Content Allocation Advertising Advertisements 130

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Quick Takeaways. Take Stock of Your Assets.

Marketing Budget 364

Marketing Budget Lead Ranking Lead Scoring Top of Funnel 364

Ahrefs

AUGUST 24, 2023

You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. There are two ways to do SEM. And you can do both too. That said, there’s … Read more ›

Search Engine Marketing 98

Search Engine Marketing Search Marketing SEM Optimization 98

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Planning 326

Planning Campaigns Advertising Agencies Paid Search Agency 326

Marketing Insider Group

FEBRUARY 13, 2020

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google.

Paid Content 279

Paid Content Google B2B Marketing Mobile Advertising 279

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Trade Press Services

AUGUST 19, 2024

The right marketing team can make all the difference between a company’s success and stagnation. Building an effective B2B marketing team requires more than just assembling a group of talented individuals. Today’s marketers wear many hats, balancing creativity with strategy, analytics, and execution.

B2B Marketing 98

B2B Marketing Paid Search Agency Marketing Automation Services Allocation 98

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketing 132

Search Marketing Paid Search Agency Planning PPC 132

Marketing Insider Group

NOVEMBER 14, 2022

Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google holds over 92% of search engine market shares worldwide – adhering to their ranking tips is key to increasing your site’s visibility. Key Takeaways.

Lead Scoring 333

Lead Scoring Lead Ranking High Quality Lead Content 333

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. Use SEO best practices to improve visibility in search engines.

Lead Gen 122

Lead Gen Tactics Sales Qualified Leads Lead Ranking 122

Marketing Insider Group

MARCH 7, 2021

Google reigns as the top search engine as it claims a 92% share of the market. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes sure to display your information, including your address and map location, whenever it’s available.

Google 361

Google Business Lead Scoring Lead Ranking 361

KoMarketing Associates

SEPTEMBER 22, 2020

Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. This indicates that respondents still recognize room for improvement to make content marketing work effectively. million on content marketing.

Marketing Report 295

Marketing Report Digital Asset Management Content Marketing Work Management 295

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

Martech

NOVEMBER 22, 2024

Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

Marketing Proposals 115

Marketing Proposals Paid Search Agency Advertising Agencies PPC 115

Webbiquity

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges.

Allocation 238

Allocation Marketing Budget SEM Planning 238

Marketing Insider Group

JANUARY 16, 2020

The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development. Learn how to maximize your digital marketing program with a digital audit in 2020. Search Engine Results Page (SERP) Rankings. Keyword Usage.

Paid Search Agency 239

Paid Search Agency B2B Marketing Companies SERP 239

sagefrog

JANUARY 13, 2025

Standing out in a saturated market is another hurdle, especially when translating technical solutions into compelling benefits for non-technical audiences. Success depends on strategic approaches that balance clarity with expertise and evolve with market demands. Using Martech tools can amplify your contents impact.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 105

KoMarketing Associates

OCTOBER 14, 2021

Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. However, this does not mean that marketers have not seen their fair share of challenges, especially amidst the Covid-19 pandemic.

Marketing Report 264

Marketing Report SEO Planning Marketing & Strategy 264

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. After the pandemic started, the majority of marketers (47%) still said that content marketing led the way in ROI.

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative.

Paid Search Agency 304

Paid Search Agency Privacy Advertising Agencies Transparency 304

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%). B2B Marketers Continue to Face ABM Challenges.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

KoMarketing Associates

MAY 27, 2020

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. Up-To-Date Market Data. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it. 26 Examples of B2B Callouts for Products. Listen Now.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. is dedicated to search advertising. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well. Specifically, 10.1%

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

Marketing Insider Group

MARCH 27, 2023

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Quick Takeaways AI content marketing technologies are powerful support tools, but they can’t replace human creators. Let’s talk about why. Why People Think AI Is Taking Over?

Marketing AI 212

Marketing AI Content Marketing Paid Search Agency CAN-SPAM 212

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. That being said, most marketers (59%) agree that they currently have “the right amount” of channels in place. Balancing Paid and Unpaid Marketing Channel Investments. is spent on search advertising.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

The Lead Agency

NOVEMBER 10, 2024

B2B search engine marketing (SEM) campaigns are a long game, with complex sales cycles, multiple stakeholders in the decision-making process and big-ticket lead values.

SEM 62

SEM Sales Cycle Lead Ranking Lead Scoring 62