B2B Marketing Analytics

OCTOBER 20, 2019

Translating this analogy to our world of analytics, the insights that are provided by marketing analytics frameworks can only be as good as the data that is fed into the analytics infrastructure by the martech platforms and the associated processes. focus on 1 key area – the campaign planning and execution framework.

Planning 40

Planning Marketing Plans Sales Management Marketing Budget Creation 40

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Blogs help deliver information from the company to the consumer. Your statistics back up my thinking!

Marketing Mix 100

Marketing Mix Marketing Report Planning Paid Search Agency 100

Tomorrow People

MARCH 16, 2021

One practical way is to honestly assess where your organization is along the digital marketing maturity curve – then systematically improve your marketing capabilities so you can move forward. Commit resources toward longer-term Go-to-Market plans. Why is charting progress across a maturity curve useful?

Planning 218

Planning Paid Search Agency Marketing Marketing Mix 218

Marketing Insider Group

OCTOBER 25, 2011

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. ” If you haven’t started your marketing plan exercise, now is the time!

Planning 100

Planning Marketing Plans Marketing & Strategy Marketing 100

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Planning 100

Planning Marketing Plans Marketing & Strategy Work Management 100

SmartBug Media

JULY 10, 2019

If your team is heading upmarket and looking to reach more enterprise customers, there are a few key considerations you should make when assessing and reconstructing your marketing plan. Three Considerations to Inform Your Marketing Action Plan. Rethink Your Marketing Plan to Reach Enterprises.

Planning 67

Planning SMB Marketing Plans Paid Search Agency 67

The Point

AUGUST 17, 2010

Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing B2B Marketing 100

Marketing Insider Group

JUNE 30, 2011

Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. Are you on track to meet your plan? One of the biggest reasons I see B2B marketing plans veer off course starts right at the beginning. So don’t wait!

Planning 100

Planning Marketing Plans Marketing & Strategy Paid Search Agency 100

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Now we’ve got the basics out of the way, let’s see how you can create a winning B2B marketing strategy that delivers the outcomes you planned for.

Planning 69

Planning B2B Marketing Content Marketing B2B 69

Customer Experience Matrix

JULY 2, 2007

As part of my continuing research into marketing performance measurement, I’ve been looking at software vendors who provide marketing planning systems. I haven’t found any products that do marketing planning by itself. Instead, the function is part of larger systems.

Planning 120

Planning Enterprise Management Marketing Management Resource Management 120

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 43

Planning B2B Marketing Marketing Plans B2B 43

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Planning 105

Planning Marketing Plans Marketing & Strategy Paid Search Agency 105

Launch Marketing

NOVEMBER 17, 2021

What about expanding your marketing automation efforts or supporting sales and the channel? There are many different areas of marketing where you can dedicate a portion of your marketing plan, but it’s critical to assess which areas need it the most, especially when you add budgeting constraints to the mix.

B2B Marketing 106

B2B Marketing Planning B2B Top of Funnel 106

ScanmarQED

MARCH 23, 2022

You can get a more detailed understanding of the benefits of nested models from our blog post "How Brand Health metrics can improve your Marketing Mix Modeling". It’s quick and easy to visualize and quantify the impact of changes to your marketing plan on each of the KPIs within your set of models.

Lead Ranking 98

Lead Ranking Allocation Top of Funnel Planning 98

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Now we’ve got the basics out of the way, let’s see how you can create a winning B2B marketing strategy that delivers the outcomes you planned for.

Planning 47

Planning B2B Marketing Content Marketing B2B 47

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

B2B Marketing 351

B2B Marketing Planning Marketing & Strategy Marketing Strategy 351

Mass Analytics

DECEMBER 8, 2021

She introduced the audience to Consumer Marketing Mix (CMM), and explained that it is “a form of Marketing Mix Modeling that has the customer as a core unit measurement instead of total sales”. She added that CMM created a favorable ground for MASS-Analytics to have more targeted marketing and media plans.

Ads 52

Ads Marketing Mix Planning Advertising Agencies 52

delicious b2bmarketing

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is the first year we asked about the role of the corporate Web site.

B2B Marketing 40

B2B Marketing Marketing Mix Planning Social Marketing 40

Hubspot

APRIL 14, 2021

Strategic marketing ensures that your marketing campaigns are well-planned, effective, and shown to the right people. Essentially, strategic marketing is the act of uncovering the information you’ll need to create an effective marketing plan and execute successful campaigns.

Planning 100

Planning Work Management Marketing & Strategy Marketing Management 100

Digilant

JANUARY 26, 2021

As a result, retailers need to be increasingly nimble in 2021, even as their marketing mix undergoes a transformation to reflect a new consumer mindset. A marketing plan put in place in January will have to be checked and stress-tested to ensure it’s still the right solution for March. Read the full piece here.

Planning 52

Planning Marketing Mix Segmentation Marketing Plans 52

Marketing Insider Group

MARCH 27, 2020

But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Stick to your content marketing plan! I spent a lot of time putting together the data and analysis in the article on the results of our approach to marketing ourselves.

Planning 343

Planning Paid Search Agency Marketing & Strategy Marketing 343

DivvyHQ

OCTOBER 13, 2020

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix? And how do you get started? Read on.

Curation 92

Curation Thought Leadership Content Social Media 92

Opt Intelligence

OCTOBER 26, 2021

Is your marketing plan ready? Clean Up Your Email Marketing List. Before your holiday marketing campaign can begin, you need to know who you’re marketing to. If opt-in advertising or co-registration campaigns are not part of your current marketing mix, now is the time to add them.

Co-Registration 78

Co-Registration Opt-in Advertising Agencies Email Marketing 78

SmarkLabs

JANUARY 3, 2023

Now that you understand your business goals, target audience, budget, and past performance, you can start putting together your marketing budget for 2023. Here are some steps to follow: Determine your marketing mix: Your marketing mix is the combination of marketing channels and tactics you will use to reach your target audience.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Planning Budget Programs 52

ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey?

Planning 130

Planning Lead Ranking Paid Search Agency Marketing & Strategy 130

Single Grain

MARCH 3, 2023

Get My Free SaaS Marketing Plan What Is Native Advertising? And SaaS marketers should be particularly careful with it. There are some peculiarities that might affect your future campaigns or even prevent you from adding native advertising to your marketing mix. It’s good as a part of omnichannel marketing.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Advertisements Advertising 97

Heinz Marketing

JUNE 26, 2020

One can approach forecasting in several different ways; I like to start by understanding how many leads I must drive to meet my goal, and then evaluate my marketing mix to determine any gaps. Let us start by doing some necessary calculations to determine how many leads your marketing campaign must generate.

B2B Sales 121

B2B Sales Paid Search Agency B2B Marketing Planning 121

Tomorrow People

DECEMBER 30, 2011

As a highly innovative and targeted approach, inbound marketing is designed to take the mix up out of your marketing mix. It has been created to streamline your entire marketing strategy, get you closer to your potential customers and bring you in more revenue. All helping you to save money on your marketing.

Planning 120

Planning Marketing Strategy Marketing & Strategy Marketing Budget 120

Marketri

AUGUST 14, 2012

As B2B marketers, is it our job to ensure annual marketing plans always make our colleagues feel at least slightly uneasy! Here are a few of the tactics that we are including in many of our recent B2B marketing plans: Video Marketing: LIGHTS- CAMERA –ACTION.

Planning 48

Planning B2B Marketing Tactics Marketing Plans 48

Litmus

FEBRUARY 19, 2020

Understand what’s trending in digital marketing ?. Email’s role in the digital marketing mix. Where does email fit into the ever-changing digital marketing world? Smart marketers have noticed email isn’t slowing down any time soon, and they’re willing to put their money where the results are.

Planning 81

Planning Email Marketing Marketing Report Marketing Budget 81

Allocadia

APRIL 4, 2019

In this webinar, Engagio’s Jon Miller and Allocadia’s Sam Melnick will discuss why marketers must start with these core elements of an ABM strategy or otherwise risk failure. Some key questions that will be answered: How can I incorporate ABM into my strategic marketing plan?

Account Based Marketing 52

Account Based Marketing ABM Planning Webinar Metrics 52

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Over 90% of marketers create video clips with assets they already have. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.

Video Marketing 218

Video Marketing Work Management Planning Marketing Management 218

Martech Advisor

AUGUST 28, 2019

Furthermore, respondents also indicated that content creation and distribution will be a top area of emphasis for marketing teams over the next five years, though relatively few respondents have a documented content strategy.

Planning 101

Planning Trends Marketing & Strategy Paid Search Agency 101

Crimson Marketing

SEPTEMBER 17, 2013

And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan? Corporate Marketing branding competition in marketing create brand marketing mix marketing target market social media communications to market strategy what is market strategy'

Linkedin 100

Linkedin Advertising Agencies Planning Social Media 100

Sana Commerce

MAY 2, 2022

Find the right marketing mix. The right strategies and marketing tactics can even improve the quality of that traffic, attracting prospects that are more likely to become customers. Figure out which trends are right for your business and spend some time watching the results to tweak your marketing plans for success.

B2B Marketing 52

B2B Marketing Planning B2B Trends 52

SmartBug Media

NOVEMBER 10, 2021

Michael Dillon is the VP of Marketing and Business Development at NovaLink. Making a strategic marketing plan for a manufacturing company is a unique challenge. Starting Out: Make a Solid Plan. As with all marketing plans, it’s about planning, planning, planning.

Planning 52

Planning Paid Search Agency Enterprise Management Advertising Agencies 52