ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Hubspot

MAY 7, 2021

Multi-Touch Attribution Modeling. Multi-touch attribution modeling is powerful because it takes into account every channel and touchpoint that a customer interacted with throughout the buyer’s journey, up until they decided to convert. First-Touch Attribution Modeling. Last-Touch Attribution Modeling.

Marketing Attribution 100

Marketing Attribution Multi-Touch Attribution Lead Ranking Top of Funnel 100

Zoominfo

MAY 3, 2020

As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Consider these statistics ( source ): 39% of marketers expect to use an average of 6 or more channels over two years. 78% plan to adapt or increase their use of cross-channel attribution.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. If you need help making the most of your Demand Gen programs, get in touch with Walker Sands’ digital marketing specialists.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

ScanmarQED

JANUARY 10, 2024

Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Triangulation considers Marketing Mix Modeling (MMM), Experiments and Multi Touch Attribution (MTA) as the three corner stones.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

B2B Marketing Analytics

OCTOBER 20, 2019

With our marketing analytics services , we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along with the ability to drill down into the data to discover actionable insights and do what-if analysis for 2020 planning.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

ClickZ

AUGUST 14, 2019

Multi-touch attribution has fallen short. Marketing Mix Modeling, when developed with a deep understanding of the business, can be a valuable strategic tool. Those requirements mean any MMM benefits are minimal for marketers in rapidly changing markets.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

The Marketing Blender

MARCH 22, 2024

This allows you to aim your marketing budget and resources and solve the right problem. If plenty of people visit your website, but you aren’t getting leads, then conversion should be the focus #4 Creating Engaging Content Content is king in digital marketing. Go here for tips on creating a winning digital marketing plan.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

B2B Marketing Analytics

FEBRUARY 24, 2020

The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

B2B Marketing Analytics

FEBRUARY 4, 2019

The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

LeanData

JULY 13, 2020

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Circle Studio

JULY 7, 2022

A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. The ultimate goal is to be magnetic by creating marketing that your prospects and clients find helpful and will seek out. Craft a (real) marketing plan.

Marketing Budget 60

Marketing Budget Marketing Strategy Marketing & Strategy Account Based Marketing 60

BOP Design

AUGUST 14, 2018

While we can’t cover all the B2B marketing tools out there, here are a few that we find to add value either by streamlining efforts, providing actionable data/metrics, or improving efficiency for B2B marketers. Stay tuned at the end for links to other articles discussing marketing tools.). Analytics Tracking + Reporting.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Parse.ly

DECEMBER 8, 2021

Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Calculating content marketing ROI. Using content analytics to track the ROI of content marketing. An attribution model designed for content, not ads. An attribution model designed for content, not ads.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Biznology

APRIL 28, 2014

about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? She wanted to create digital experiences for prospect engagement, and she wanted to demonstrate the use of IBM’s proprietary marketing tools.

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

ClickZ

JUNE 21, 2023

Ty Heath: Before we delve into that, I’d like to touch upon why we find ourselves in this situation. How do you sell the need for brand building and creativity to budget holders? B2B brand building represents the largest untapped opportunity in the marketing services industry. This is the challenge we currently face.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

SmartBug Media

NOVEMBER 4, 2020

With much of our world being digital, it often goes overlooked as a successful marketing endeavor. But direct mail can be an integral part of your account-based marketing (ABM) campaig n, offering one more avenue to create its multi-touch strategy. Each piece of mail you send will use up some of your marketing budget.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles ABM Marketing Budget 102

B2B Marketing Analytics

NOVEMBER 29, 2020

They are relentless when it comes to leveraging analytics to validate their plans and demonstrate with numbers the impact their work is making across the organization. Unprecedented advances in marketing technology and marketing analytics have resulted in growing scrutiny and re-evaluation of the CMO’s role.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Hubspot

JULY 15, 2020

That's why it's especially powerful for teams without overflowing budgets — because ABM enables you to start with ready-to-buy, high-fit accounts and tailor how you engage with them until you're able to have a fast-tracked funnel from the first to last touch. Kickstarting ABM for Small Teams. Let's dive into those in more detail now.

Demand Generation 93

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 93

Parse.ly

DECEMBER 21, 2020

Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. While Google Analytics is great for tracking direct-touch marketing, like ads, it wasn’t built to parse the complexity of content’s role in revenue generation. Google Analytics fails to properly measure how engaged site users are.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Budget not in place? Nurture leads until they’re ready to turn over to sales. Not the right time?

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Valasys

JUNE 19, 2020

Regardless of the size of your business, you all must be strategically planning to judiciously spend your marketing budget. Focus on Optimizing the Digital Touch-points for now. Learn more Top 10 Email Marketing Tools & Why You Need Them. Execute Multi-Touch Campaigns to Convey Brand Messages.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. Marketers have already cracked the code on channel attribution. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

distribion

NOVEMBER 23, 2016

As marketers who incorporate email into the multi-channel marketing mix, we are thankful that Google recognizes responsive email design across its suite of mobile email apps. Adobe Creative Suite enables designers to work in two programs at once to maximize workflow. Marketing Automation. About the Author.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. How are you planning on promoting your event?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Outgrow

OCTOBER 18, 2022

How outbound marketing aids in achieving typical goals for enterprise clients. Doing more with less : marketing budgets in the downturn. So we help them with a multi-channel outreach strategy and ultimately bring new sales opportunities to their teams in Latin America. And ultimately, it’s their goal.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Branding 52

distribion

NOVEMBER 2, 2016

tips to create a rewarding and lucrative holiday email marketing strategy that will do just that. Mobile commerce (aka Mcommerce) is changing the landscape of advertising spend, forcing brands to reconsider marketing budget allocation in the digital realm. Do you have a plan in place to reactivate and revitalize these customers?

Email Marketing 57

Email Marketing Planning Tips Multi-Channel 57

Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. Oh, to dream big.

Marketing Budget 91

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 91

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. That’s about SalesIntel and me.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

LEADership

JUNE 17, 2014

Personal and professional schedules are being carefully planned to catch the games we absolutely don’t want to miss. Have we established our brand promise within the content marketing landscape? We need to publish content that is both relevant and easily found by our prospective buyers at various touch points during the buying cycle.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Multi-Touch Promotional Plan: .

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Valasys

AUGUST 12, 2019

With ABM, marketers can manage who will see their marketing content. ABM targets people holding specific job designations at specific companies, who they believe will be the best to reach out for a particular product or service. They create targeted material which in conjunction with the areas of interest the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Architecture of Marketing Automation versus CRM. If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Marketing Automation. Sometimes (volume limits).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? We can do that on the multi-touch attribution side. So, do have a plan—but constantly reassess.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Adobe Experience Cloud Blog

AUGUST 16, 2016

first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels. How do you approach budget allocation in new areas or campaigns?

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

Blogs, LinkedIn groups, Twitter feeds, and the like don’t replace workhorse tactics like email marketing or webinars, but those channels increasingly are where your customers and prospects spend time online. With marketing budgets under pressure, marketers may have to do more with less. Optimize what’s working now.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48