The Point
JULY 30, 2020
One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.
KoMarketing Associates
JANUARY 23, 2018
Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off.
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Webbiquity
MARCH 1, 2022
For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy. It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual).
SmartBug Media
JULY 22, 2020
Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Scale Your Marketing. Sales and marketing alignment.
Sharpspring
MAY 6, 2021
Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Benefits of Marketing Automation. Marketing automation puts repetitive tasks on autopilot.
Adobe Experience Cloud Blog
OCTOBER 8, 2020
In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .
Act-On
FEBRUARY 16, 2024
And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers.
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