Unbounce

JULY 5, 2023

And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

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Marketing AI Analytics Marketing Analytics Tools Planning 98

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential. All important questions to answer.

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. As your experimentation process evolves, you can create more variants and optimize the allocation to fit your needs.

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Statistics Allocation Multivariate analysis Sample 111

Anyword

SEPTEMBER 29, 2021

AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It’s AI or die! AI Copywriting Tools.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. The best growth hackers will be skilled in a range of areas.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Convert

DECEMBER 9, 2022

Google Analytics Academy: Digital Analytics Fundamentals (Google). Digital Marketing Specialist (LinkedIn Learning). Conversion Optimization Certification (Digital Marketer). Landing Page Optimization (Udacity). Conversion Rate Optimization Certification (CXL). Conversion Optimization Mastery (Invesp).

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Adobe Experience Cloud Blog

NOVEMBER 24, 2015

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Web Activity Analysis. Conversion Analysis.

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Multivariate analysis Analytics Marketing Websites Marketing Analytics Tools 48

Outgrow

APRIL 12, 2021

What Is Conversion Rate Optimization Process: Five-Step Guide. The reason behind this is that these blogs on conversion growth hacks don’t talk about the actual conversion rate optimization process that we should follow. Marketers often tend to copy the most popular CRO strategies that have proven to deliver for other businesses.

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Conversion Rate Multivariate analysis Process Optimization 52

Hubspot

FEBRUARY 17, 2016

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. 11) Google Analytics. Price: Free!

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Conversion Rate Analytics Optimization Research 28

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. Digital marketing is an evolving field with emerging trends constantly making headways. Digital Marketing For Dummies.

Paid Content 140

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Hubspot

NOVEMBER 18, 2020

Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. Perfect Audience – Perfect Audience is an affordable retargeting option for smaller companies that need to keep the process efficient and simple. A/B and Multivariate Testing Tools.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Convert

NOVEMBER 2, 2020

With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing. Also, you can easily integrate and sync your content marketing system and data from 80+ tools. It’s grown to become a market leader.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

Convert

SEPTEMBER 8, 2021

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? For example, we could have a heap of headline ideas and are not sure which will work.

Multivariate analysis 52

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Convert

AUGUST 18, 2021

Maybe it’s your first tool or maybe you’re in the market for a new one, but the key point is this: You’re looking to get a tool that will serve your needs NOW, while also being able to grow with your needs and experimentation goals as they change over time so you won’t need to upgrade for a while after this. What is the future of CRO?

Privacy 95

Privacy A/B testing Pricing Price 95

Convert

OCTOBER 2, 2020

A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer. Statistical analysis is used to determine the winner of each test. Example of A/B testing software: Convert Experience, Analytics Dashboard. Multivariable Testing (MVT). What is Split URL Testing?

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

Convert

JUNE 2, 2022

Post-segmentation, in particular, allows you to define audience segments once a test is completed, leaving room for you to make useful discoveries about your audience during the testing process. Segmenting experiences from the start does not always aid in the research/hypothesis process. Better Knowledge of Your Customers.

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Convert

SEPTEMBER 22, 2021

A/B testing is the process of testing an element on your page to find potential improvements that get the most conversion events. So ‘Shopify A/B testing’ simply refers to the process of running A/B tests on a Shopify website. A multivariate test or an A/B test? How can you simplify your check-out process? Product pages?

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! You can even take these principles and apply them to your content marketing.) A/B Testing?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Convert

JANUARY 17, 2022

If your first marketing efforts failed to bring customers, would you stop trying? In other cases, increasing conversions in an isolated part of the marketing funnel can backfire: Conversion rate is a snapshot in time. A 5 Step Process to Increase Profits With Full-Funnel Testing. Their CRO efforts brought no profits.

Top of Funnel 52

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Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. This is a process called multivariate testing.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Convert

MARCH 13, 2024

AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. It is designed for companies and teams who are ready to scale up their testing program and processes. And yes, this means you can run A/B tests and multivariate tests with it. G2 rating: 4.8/5 G2 rating: 4.9/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. This is a process called multivariate testing.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. A/B testing is a process by which you can understand what your audience is looking for before they become a customer. You can test your messaging, UI elements, or overhaul the checkout process—all in real-time.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. A/B testing is a process by which you can understand what your audience is looking for before they become a customer. You can test your messaging, UI elements, or overhaul the checkout process—all in real-time.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Outgrow

MARCH 16, 2021

Conversion rate optimization (CRO) is the process of increasing the probability of website visitors taking a desired action on the website or landing page - an ‘action’ that can be considered as a conversion factor for that particular business. The CRO process requires a robust analysis of user behavior on the website.

Conversion Rate 52

Conversion Rate Optimization Conversion Outgrow 52

Convert

AUGUST 25, 2021

The real magic lies in your processes and strategy. But what processes and strategies position your optimization program for the best possible results? He conducts tool training for new hires but goes beyond “how to use an A/B testing tool” to emphasize process training and strategy. Start with Education (Don’t Skip This).

Work Management 98

Work Management Budget Programs Optimization Marketing Management 98

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? How do you narrow down ‘the one’ from all the tools on the market? Process and accountability: This includes the process for ideation and prioritization, experiment design, how success is measured, etc. Yes, that many. Let’s help you out! But first….

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Budget Programs Enterprise Management Work Management Marketing Management 98

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. And that number is only growing. You’re spoilt for choice.

Budget Programs 52

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