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4 tips to navigate the advertising impact of iOS privacy changes

Martech

While it may seem counter-intuitive, “iOS users are still not only a more lucrative customer base, but they are potentially more cost-effective,” says Thomas Petit, an independent app development consultant. All is not lost and there are ways to help you navigate these new changes. Get MarTech! In your inbox. See terms.

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach. Think of long-tail keywords that aren’t just contextually relevant to your brand, but that also include transactional phrases, local searches, and popular qualifiers.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

I spoke to all my colleagues, I dove into our CRM, I poured over our reports. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead. We need a brochure. Definitely!

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Demonstrating the value of social to your CFO

Sprout Social

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. As long as the trust is built, we can be up front that we don’t know but it’s a bet we stand behind. Here are five ways to build a collaborative, trusting partnership.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. A similar reaction takes place in the brain when people receive personalized content. They tend to remember it for much longer, too. without any personalization. Personalize based on events, such as a birthday.

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Top Sales Technology to Adopt for More Conversions

PureB2B

With technology, salespeople can boost their awareness, generate more leads, build long-term connections with prospects and customers, create an outstanding sales pipeline, increase response, and eventually optimize lead nurturing and conversion. Businesses will soon use cloud-based sales CRM software as the norm.

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Top Sales Technology to Adopt for More Conversions

PureB2B

With technology, salespeople can boost their awareness, generate more leads, build long-term connections with prospects and customers, create an outstanding sales pipeline, increase response, and eventually optimize lead nurturing and conversion. Businesses will soon use cloud-based sales CRM software as the norm.