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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Recommendations for Search Engine Marketers. As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. Identify priority keywords. With limited ad space, competition will increase. Develop mobile search strategy.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

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Setting Up Your B2B Pay Per Click Services the Easy Way

Directive Agency

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. But don’t worry. Ad Group Keywords.

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How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Learn how to maximize your digital marketing program with a digital audit in 2020. A digital audit is an exercise carried out by digital marketing experts to vet the current performance of your website and online marketing efforts and make critical adjustments. What Is a Digital Audit? Why Do You Need a Digital Audit?

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Building a ROMI Calculator

Online Marketing Institute

Regular Authors: Axel Kuhn; Eric Goldman Guest Authors: Christine König, PhD; Sean ODonovan; Lee-Ann Bedford; Jeff Bowman Ian ONeill Categories Blog Posts (69) Glossary (270) Testimonials (4) Tags b2b b2b marketing B2B Marketing Automation B2B Sales and Marketing Automation blogging Business Rules Dashboard Demand Generation Drip Marketing email automation (..)

ROMI 40
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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Are All Leads Created Equal? Good leads.