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The importance of accurate keyword difficulty scores

ClickZ

The result is that the KD calculation may be inaccurate and even lead a digital marketer to believe that their keywords will perform better in practice than in reality. KD scores can also be calculated for both long-tail and local keywords. Content created in partnership with Semrush.

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Why Isn’t My Website Ranking? 9 Reasons You’re NOT Ranking on Google

seo.co

The same goes for a mechanic that wants to achieve a first page ranking for the search term “auto repair shop.” These are search terms that take years of hard work to capitalize on. Your website is far more likely to rank if it targets long-tail or geo-specific keywords. Your Content is Thin and Poorly Optimized.

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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies.

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How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies.

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What to Look For When Hiring A B2B SEO Agency

B2B Marketing Insights - WE

Off-page factors include link building, social media signals, and brand mentions. Once you know what keywords to target, you can create optimized content for those search terms. Long-tail keywords are specific phrases that are more targeted and less competitive than general keywords. Link Building.

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12 Amazing SEO Infographics

Hubspot

Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Long Tail SEO.

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Expert Answers to 10 Tough SEO Questions

Webbiquity

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. What are some actionable tips on how to scale up a high-impact link building program while lowering the risks of getting penalized? Focus on long-tail searches.

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