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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database.

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Email Benchmarks for Building Product Marketers

Navigate the Channel

Twisted logic, yes, but a valid open rate metric? Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail.

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How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

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Data Privacy 101: Considerations and Why You Should Care

Bluetext

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. What’s the change? Get MarTech’s Email Marketing Periodic Table.

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Email Marketing Metrics & KPIs – Monitoring B2B Success

Binary Demand

These fluctuations may stem from concerns about data privacy. Conversion rate Your email recipients click on your links because they find your content appealing, which can lead to sign-ups and purchases. In addition to bringing conversions for you, they also have the potential to attract new leads.