Lead Qualification Linkedin Relevance Telemarketing 
Marketing Insider Group
NOVEMBER 1, 2010
Recognize that traditional interruption techniques have limited effect by providing relevant distractions to your prospects daily grind. So how do you integrate social media into the marketing mix? As I explain in this presentation , make social media part of everything you do. Share your thoughts, post a comment.
Marketing Insider Group
JUNE 18, 2010
If the objective of the ad buy is leads, then the media property should be able to assist you in driving the right message to their audience to identify relevant contacts for your sales teams. There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others.
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Marketing Insider Group
AUGUST 3, 2010
Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website. It is important to utilize quality content in these listings such as videos, customer testimonials and other relevant content along with key business contact details.
markempa
JUNE 29, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
NOVEMBER 18, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The key is message relevance and program execution.
Marketing Insider Group
AUGUST 12, 2010
Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. Give them leads they can close and then we can all share in the success of hitting the numbers.
Marketing Insider Group
SEPTEMBER 15, 2010
I closely follow people on Twitter who are active in sharing information relevant to my job. Many college kids do not use Twitter or LinkedIn. Then pick the channels most relevant to them. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Channel: not every marketer belongs on Facebook.
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