markempa
MAY 9, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What’s lead nurturing? Register here.
The Point
APRIL 22, 2009
If part of your lead generation or lead nurturing strategy involves outbound sales calls, then you already know one of the key metrics critical to sales productivity is connection rate – i.e. the percentage of dials that result in live conversations. inside sales b2b lead generation lead generation telemarketing telesales.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
AUGUST 24, 2009
In today’s digital era, when everything lead gen seems to revolve around simply being in the right place at the right time, can it also make sense to simply call potential clients as [.].
Marketing Insider Group
SEPTEMBER 2, 2010
One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? How has your role changed? Related Posts: Why am I in Marketing?
Marketing Insider Group
SEPTEMBER 2, 2010
One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? How has your role changed? Related Posts: Why am I in Marketing?
Customer Experience Matrix
APRIL 20, 2010
By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads. Altogether, the results reinforce the conventional wisdom that marketers need to work closely with sales departments to ensure they are delivering qualified leads and that sales people recognize this.
The Effective Marketer
MAY 18, 2010
Everyone in the family knows they do marketing, friends ask them for some advice and they often times talk to telemarketers trying to sell newspaper subscriptions at eight o’ clock at night because they think it’s fun. They often participate in discussion forums and might even have a blog. This bunch sees marketing only as a job.
Expert insights. Personalized for you.
120 
Let's personalize your content