From Subliminal Madmen… …to Lead Nurturing? Really?
B2B Marketing Traction
JUNE 9, 2011
Buyers don’t want to be bothered by the interruption of ads or telemarketing calls. Because of the focus on the buyer, a new term and a new activity has emerged in marketing today – lead nurturing. Buyers want information about products and services when they want or need to buy something. Buyers are in control.
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