Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

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Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other. accurate on average.

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ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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Lead Liaison

JUNE 14, 2023

Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. Not being able to show your management team a centralized dashboard of trade show leads and make comparisons from event to event?

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Lead Liaison

NOVEMBER 22, 2022

Say you’ve just returned from a trade show. All of your leads are sent to the lead analyzer where they can start the journey through your sales funnel. The Lead Analyzer places leads in customizable stages. The post The Lead Analyser: Get Your Leads In Order appeared first on Lead Liaison.

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Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. Additional Post-Show Merge Questions.

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Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

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Lead Liaison

DECEMBER 8, 2022

Customers come to trade shows for the opportunity to have conversations and understand more about certain products and services offered by exhibitors. Nothing is more deflating in the eyes of an attendee than walking the floor to see people sitting behind a table at a booth showing no energy. 6: Have fun!

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Lead Liaison

JUNE 21, 2023

Waiting for lead data, whether just a few days or longer, also creates delays in the vital follow up process, and usually results in a spreadsheet that has to be painstakingly culled, edited, and curated before it can be imported (manually) into your CRM or Marketing Automation platform.

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Lead Liaison

DECEMBER 15, 2022

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! appeared first on Lead Liaison. The post Sessions Tracking Solved!

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Lead Liaison

MARCH 2, 2023

Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. By using Lead liaison’s Custom QR Code Builder, each QR Code can be styled with custom frames, logo, brand colors and a unique CTA (call to action).

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Lead Liaison

JANUARY 19, 2024

For more information about Lead Liaison, LLC, and its commitment to data security, please visit [link] Lead liaison is a multifunctional event platform speicalizing in Universal Lead Capture, Event Engagement, Sales & Marketing solutions and more with over 5,000 integrations for all common CRM and Marketing Automation platforms.

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Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition.

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Lead Liaison

JANUARY 10, 2023

Now, one of the most common reasons I have discovered for this lack of information on the part of event managers is that no one ever told them the importance of the question, you can’t ask a question you don’t know you should ask. The post Determining ROI on events: Why are you operating blind?

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Lead Liaison

NOVEMBER 24, 2022

If you’re using a Universal Lead Capture platform such as Lead Liaison , you can ask them if they want the documents immediately, at the end of the day, or after the show, or any other time frame as a qualifier for sending the email. On average, trade show attendees spend 8.3 End of Show.

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Lead Liaison

JANUARY 19, 2023

Why else are you there, if not to create brand awareness, share your products, educate people about your offerings, and gather leads that lead to new relationships and revenue? The post Setting Goals & Motivating Your Team appeared first on Lead Liaison.

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The Point

FEBRUARY 4, 2011

On Focus.com , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1. Improved consistency of follow-up to all new leads independent of sales bandwidth.

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Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Many organizations struggle to get staff to adopt new lead capture methods. Event marketers know exactly why that doesn’t work. Event marketers know exactly why that doesn’t work.

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Lead Liaison

NOVEMBER 29, 2022

As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. The post 5 Creative Solutions for Event Organizers appeared first on Lead Liaison. 5 Creative Solutions for Event Organizers.

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NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

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Lead Liaison

NOVEMBER 14, 2022

Bottom line – There is a better way to engage attendees and collect leads at trade shows. To see how Lead Liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

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Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.

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NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

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Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Lead liaison recently unveiled their NFC scavenger hunt platform in early Q2 2023.

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Lead Liaison

FEBRUARY 14, 2023

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

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Lead Liaison

DECEMBER 27, 2022

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison.

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Lead Liaison

DECEMBER 22, 2022

Lead liaison can easily transcribe the data and send it to your CRM or Marketing Automation platform. In some rare cases the provider may have an API kit, but show management has specifically told them not to offer it. Please consider finding a provider that offers this in the future.”.

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Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Capture more leads with campaigns and virtual events.

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Lead Liaison

JUNE 27, 2019

We’ve been busy in Q2, adding more functionality to our already-powerful sales and marketing solutions. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. A task is created in your CRM which sends a webhook to Lead Liaison. – Event Lead Management.

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Adobe Experience Cloud Blog

JANUARY 3, 2013

Rockefeller were a marketer today, there is no doubt that he would be finding success using marketing automation for lead scoring, lead management, lead nurturing, and so much more. In marketing, many of us spend too much time wildcatting for leads. If a young John D.

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ViewPoint

JUNE 30, 2015

The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Salespeople consistently say that they do not get enough qualified leads. Qualified leads, according to sales, are based on criteria they understand but marketing is in the dark about. The result?

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Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Everyone knows that digital marketing is the way to go.

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Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. I think you get my drift: marketing events cost a lot of money. There’s also tons of room for distraction at (and after) marketing events. The more administrative tasks you can automate, the better. Lead Management Strategy – Instant Tasks.

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Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Or do we need to show a verifiable ROI?

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ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications.

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The Point

NOVEMBER 15, 2010

Sometimes all it takes is a few words in an opening paragraph to tailor an email to a different industry, or job title, or lead source. Most marketing automation platforms make it a simple task to “clone” emails and landing pages, and create variations on the fly. Lead source. Take advantage of it. Job function.

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Lead Liaison

DECEMBER 6, 2019

Writing handwritten letters at scale is not something most marketing teams/salespeople have the time to do, so Captello provides this service as a value add feature to their flexible suite of solutions. Step 3: Phone Follow Up. Make sure they don’t slip through the cracks by adding a call task within your CRM.

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