WordAgents

MAY 21, 2025

Content production, performance tracking, and paid campaigns all require time, skill, and tools. Some companies hire in-house and try to manage with existing resources. Others work with a social media management company to fill gaps or take over the process. The problem is that social media moves fast.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing & Strategy 293

Marketing Insider Group

OCTOBER 21, 2024

Thanks to widespread digitization, your company isn’t just competing with the business down the street. And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies.

Marketing & Strategy 306

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 306

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 293

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 293

Marketing Insider Group

JANUARY 7, 2025

billion in revenue in 2024 as more companies look to outsource these tasks. Outsourcing is the process of hiring an external agency to handle your website’s design , development, and maintenance. It’s also cost-effective, as agencies offer scalable services tailored to your needs, saving you the expense of full-time staff.

CMS Development 285

CMS Development Paid Search Agency Advertising Agencies Ad Agencies 285

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. On the surface, paid campaigns promise quick wins. Go Deeper: Content Planning vs. Reactive Publishing: The Data-Backed Difference SEO Content Marketing Costs in B2B B2B SEO content isnt cheap.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

JANUARY 27, 2025

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines.

Work Management 119

Work Management Marketing Management CMS Development Paid Search Agency 119

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). Understanding how social media management will continue to develop in CRM platforms helps marketers prepare for future shifts.

Social Media 264

Social Media Work Management CRM Marketing Management 264

Marketing Insider Group

AUGUST 6, 2024

Ever feel like you’re throwing money into a black hole with your paid media campaigns? Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Enter automated paid media. A big part of automated paid media is programmatic advertising.

Advertising Agencies 312

Advertising Agencies Advertising Advertisements Automation 312

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Vision Edge Marketing

OCTOBER 29, 2024

Search has played a pivotal role in the typical B2B customer buying journey , usually occurring in the awareness and consideration stages. Traditionally, customers have used search engines to identify potential solutions, content development, research suppliers, and compare products or services—but this step in the buying journey is changing.

Marketing AI 312

Marketing AI Buy Marketing Analytics Tools Demand 312

Marketing Insider Group

AUGUST 5, 2024

You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Vision Edge Marketing

OCTOBER 1, 2024

Just as fireflies illuminate the darkness, capturing and analyzing customer behavior—how they act—is an essential part of being a customer-centric company. The data on how your customers interact with your products, services, or brand serves a luciferase for detecting and anticipating customer behavioral patterns.

POS 312

POS Marketing Analytics Tools Marketing Management Word of Mouth 312

WordAgents

MAY 8, 2025

Finding good content writing agencies is like finding a partner who understands the needs and goals of your business. While filing a blog calendar or outsourcing articles is important, an agency that can scale with you as you evolve means a lot more. Take a moment to ask yourself: Why do you need a writing agency?

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

WordAgents

JUNE 26, 2025

Quality content creation sits at the center of most marketing strategies today. With more companies investing in blog content, product copy, and demand generation, the decision to outsource writing becomes common. A few questions drive the freelance writing agency vs independent debate. What Is a Writing Agency?

Demand Generation Agencies 195

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 195

Zoominfo

OCTOBER 24, 2024

With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software? The downside? We’ve compiled this list of top tools to help you navigate your drive for AI-assisted sales satisfaction.

Enterprise Management 211

Enterprise Management Marketing AI Work Management Marketing Management 211

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

Marketing Management 144

Marketing Management CRM SEO Lead Ranking 144

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Enterprise Management 121

Enterprise Management Marketing Attribution Marketing Management Marketing Mix 121

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

markempa

NOVEMBER 8, 2024

In today’s AI-driven, data-saturated marketing world, everyone claims to be “customer-centric.” Dr. Johannes Huttula conducted research with 480 experienced marketing managers – professionals who spent their careers trying to understand customers. This creates THE paradox for marketers.

Work Management 254

Work Management Planning Barriers Marketing Management 254

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. This guide outlines how CRM systems empower businesses to manage data effectively while driving business growth. Scalable solutions support growth without disrupting operations.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Marketing Insider Group

DECEMBER 12, 2024

Every business needs to embark on a large-scale marketing project at some point, but there are many pitfalls that can get in the way of success. Take advantage of marketing software Software can be a blessing and a curse to a marketing team trying to collaborate. How to Improve Project Collaboration 1.

Paid Search Agency 130

Paid Search Agency Work Management Marketing Management Advertising Agencies 130

Zoominfo

JANUARY 24, 2025

Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams to optimize every stage of their sales process. What is Sales Analytics Software?

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Marketing Insider Group

APRIL 21, 2025

Its a smart move for companies looking to maximize their resources while still getting high-quality results. Between salary, benefits, and software costs, the expenses add up fast. Outsourcing allows companies to access top-tier design talent without the high costs of hiring in-house.

Small Business Marketing 261

Small Business Marketing Design Paid Search Agency Work Management 261

Vision Edge Marketing

OCTOBER 22, 2024

It’s been decades since this book on leadership came out but the metaphor of a crucible is fitting for any company and its leaders who emerge stronger and more resilient after enduring severe challenges. We can use two companies, Microsoft and Maersk, to illustrate this concept. Let’s examine each element.

Marketing AI 317

Marketing AI Work Management Marketing Management Customer Satisfaction 317

Marketing Insider Group

MARCH 18, 2025

Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Because they jump into paid media without a clear strategy. Target the Right Audience Pinpoint who sees your ads to maximize impact. LinkedIn Ads Best for B2B marketing.

Cost per Acquisition 263

Cost per Acquisition Marketing & Strategy Marketing Strategy Media 263

Vision Edge Marketing

JANUARY 28, 2025

In increasingly competitive markets, this approach is no longer optionalits essential for sustained growth and long-term success. We recommend adopting these best practices: Culture and Cross-Functional Collaboration : Customer-centricity goes beyond marketing or sales. As such it requires implementing best practices.

Practices 263

Practices Work Management Marketing Management Best Practices 263

Marketing Insider Group

JANUARY 28, 2025

Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. According to Venngage, original graphics are the best-performing visual for 43% of marketers. This article will show how branded graphics can transform your paid ads on social media.

Social Media 232

Social Media Paid Search Agency Ads Brand Identity 232

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Vision Edge Marketing

SEPTEMBER 10, 2024

Customer-centric companies build value props that offer a unique promise of value to their customers. Customer-centric value props articulate the benefits and solutions customers can expect from engaging with the business, distinguishing it from direct and indirect competitors. We’re Salesforce, the Customer Company,” it declares.

Customer Satisfaction 331

Customer Satisfaction Business Marketing Management Loyalty 331

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Quick Takeaways Influencer marketing uses trusted voices to build connections. Quick Takeaways Influencer marketing uses trusted voices to build connections.

Social Media 223

Social Media Social Marketing Advertising Agencies Work Management 223

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. The ability to influence key decision-makers can often determine whether a company thrives or struggles. In this way, peer networks expand COIs to communities of influence.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313