article thumbnail

2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. This year, it became clear that AI and generative AI gave us the opportunity to accelerate those goals exponentially. Fast-forward to October 2023.

Planning 124
article thumbnail

The Future of Email Marketing in 2021 & Beyond (Trends that Matter)

SendX

For instance, new norms and trends keep evolving, replacing old methods quickly. This article will be looking at trends to watch out for in email marketing in 2021 and beyond. Hence, it comes as no surprise that the use of AI is a trend in email marketing also. The use of AI is for the collation of user information.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

User-Generated Content Trends Reshaping the Future of Ecommerce: 2023 & Beyond

Huptech Web

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)?

article thumbnail

4 Web Design Trends That Will Stand The Test of Time

Marketing Insider Group

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The trend is and has been more, more, MORE and that’s not changing anytime soon. The question now is how.

Design 225
article thumbnail

Six Lead Generation Trends to Watch in 2021

Webbiquity

This crisis response led them to identify several short- and long-term trends. While safety was the primary reason for this shift initially, the ease of self-service and remote interactions have enduring appeal for buyers in accessing information and services. Personalized Outreach with User Data. Voice search is hot.

article thumbnail

5 Consumer Behavior Trends Marketers Are Watching

Contently

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic.

article thumbnail

User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. The campaign was informative, inspiring, and relatable to the audience. UGC leverages the voices and experiences of real people to promote your brand.