Leadspace

JULY 7, 2019

Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. The most reliable way to identify a company is with SIC or NAICS codes. . industries.

SIC 54

SIC Planning Paid Search Agency Aggregators 54

Allocadia

APRIL 16, 2019

For marketers, these technologies range from revolutionary, to helpful, to overwhelming, to sometimes disappointing. This range of “usefulness” speaks to the fact that within marketing departments, technology is rarely the means to success, but rather the enabler for success — and ultimately, improved marketing performance.

SIC 40

SIC Planning Paid Search Agency Work Management 40

SalesIntel

MAY 17, 2023

Your B2B data provides valuable insights into target industries, companies, and decision-makers, enabling marketers to identify and reach their ideal customers. This extensive coverage ensures that businesses have access to a diverse range of relevant information to inform their strategies and decision-making processes.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Biznology

FEBRUARY 9, 2016

They range from marketing managers to sales managers, and even presidents of smaller firms. First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Do You Know the Basics? Targeting and List Selection – 50-70% of success. 1-10, 11-25, etc.)

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Biznology

AUGUST 19, 2015

Recent studies by a number of firms, including Exhibit Surveys and Center for Exhibition Industry Research (CEIR), identify lead generation at 80-85% as the reason that companies exhibit at trade shows. The first level targeting matrix is usually industry code (SIC or NAICS) and company size. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Customer Experience Matrix

JANUARY 18, 2007

The paper starts out by defining the feelings a customer can have about a bank, ranging from antagonist to advocate. This struck me as an interesting proposition, even though I’m not sure I agree. So let’s look a little closer. It doesn’t explicitly mention Net Promoter Scores but the notion is lurking in the background. (I

Paper 120

Paper Work Management Marketing Management SIC 120

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Go beyond the high-level demographics of SIC/NAICS codes and company size.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60