Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. And our marketing leaders agree that scaling audience segmentation and delivering tailored messaging is essential to achieving their goals.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Metadata

JANUARY 12, 2021

Whether the company visits the G2 category page, a competitor page, or their vendor profile, Metadata helps build custom advertising audiences and automatically targets these audiences with ads across Facebook , LinkedIn , and programmatic display, with the goal of converting them into marketing-qualified leads.

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A marketing-driven pipeline that works.

Buying Cycle 88

Buying Cycle Intent Ideal Customer Profiles Planning 88

Metadata

MAY 24, 2023

Capture: Demand capture converts in-market buyers who know they have a problem and are actively looking for a solution to solve it. For example, we learned that LinkedIn Conversation Ads weren’t quite as shiny as they were when we raved about them in our 2022 benchmark report. We’ve all been there—and it sucks.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). 83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Edelman/LinkedIn ). The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Metadata

JANUARY 18, 2023

For example, you could post snippets of a webinar on LinkedIn or summarize a blog post on channels your ICP frequents, like Facebook or Reddit. Capture The capture stage attempts to convert in-market buyers, i.e., ones who know they have a problem and are looking for a solution. Accelerate How can you move deals faster?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Aberdeen

FEBRUARY 15, 2019

G2 Crowd has announced a partnership with LinkedIn this week. This move will enable customers of LinkedIn Sales Navigator and G2 Crowd to combine LinkedIn’s sales intelligence solution with G2 Crowd’s buyer intent data to better connect their Sales organizations with the in-market buyers on G2 Crowd’s business marketplace.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Excelsior Research

JUNE 1, 2021

B2B Demand Generation Strategies to generate leads: Using intent data to find in-market buyers: It significantly contributes to following up with conversions and other interesting prospects. This helps to widen and broaden the currently existing market. Share on linkedin. Digital Marketing. Share on facebook.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

Using intent data to find in-market buyers: It significantly contributes to following up with conversions and other interesting prospects. This helps widen and broaden the currently existing market. Share on linkedin. Digital Marketing. B2B Demand Generation Strategies to generate leads. Share on facebook.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

TrustRadius Marketing

OCTOBER 3, 2022

LinkedIn offers some of the strongest targeting attributes available for B2B brands. Using LinkedIn Matched Audiences can also help you break through the noise and connect with buyers in a meaningful way. What is a Matched Audience on LinkedIn? Linkedin Matched Audiences’ self-service targeting capabilities.

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

PureB2B

JULY 2, 2019

There are many other ways to find better and more in market buyers than by executing a standard BANT style program. Even though its B2B and you will see 100 posts of “this is not facebook” on LinkedIn, at the end of the day you still need PEOPLE to engage with you. Make it Fun. Make it fun.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

PureB2B

JULY 2, 2019

There are many other ways to find better and more in market buyers than by executing a standard BANT style program. Even though its B2B and you will see 100 posts of “this is not facebook” on LinkedIn, at the end of the day you still need PEOPLE to engage with you. Make it Fun. Make it fun.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

PureB2B

JANUARY 15, 2018

SlideShare is a LinkedIn affiliate network and free platform that allows users to upload content in a slideshow format, making it convenient for visitors to then view the content at their own convenience. PureB2B’s wide range of allows you to reach in-market buyers, secure sales-qualified leads, and support organizational objectives.

Paid Content 62

Paid Content Sales Qualified Leads Enterprise Management High Quality Lead 62

Terminus

AUGUST 25, 2022

We fought our way through a global pandemic for which there was no marketing playbook and we saw a good chunk of our pipeline erased as in-person events were canceled, the virtual market became flooded with content, and we seemed to be up against a new socio-economic crisis each week. Natalie’s LinkedIn profile can be found here.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

Directive Agency

JULY 23, 2020

LinkedIn ads. It’s imperative that your business has visibility in front of these in-market buyers. The goal in this phase is to amplify your brand and educate your audience about your business and its offerings. There are a variety of advertising channels that are effective during this stage, such as: YouTube ads. Facebook ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Adobe Experience Cloud Blog

JUNE 9, 2017

This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. On Twitter, you can identify potential buyers based on their tweets and following relations.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

TrustRadius Marketing

OCTOBER 3, 2022

For example, TrustRadius’ downstream intent data integrates with 6sense to augment top-of-funnel intent data signals, such as those from Bombora, to surface actual in-market buyers ready to make a purchase. Downstream and in-market buyers. Embrace the age of the self-serve buyer.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Heinz Marketing

JULY 9, 2021

Use the Audience Explorer for buyer engagement across the B2B web, the only real-time search tool. Personalize content and confidently connect with in-market buyers. Made it so easy to set up my campaigns as well as connect them through an API into our marketing automation platform. Reviews/rating: G2 Rating: 4.6 / 5.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Sword and the Script | B2B

DECEMBER 26, 2023

They’ve increasingly done so at the expense of investment in any aspect of marketing that’s hard to measure – like brand. It’s not working anymore because more tech companies are chasing fewer in-market buyers. Leaders have to care about and communicate with their internal team just as much as their external audiences.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Inbox Insight

JUNE 30, 2023

LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them. As a result, you’re able to resonate with your in-market buyers’ pain points and be ready to intercept with your solutions.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

SalesIntel

APRIL 11, 2024

LinkedIn Sales Navigator: Use LinkedIn Sales Navigator’s advanced search options to identify potential leads that meet your ICP criteria. SalesIntel can help you create focused leads by providing important insights and data-driven information about your in-market buyers. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring 52

SalesIntel

APRIL 11, 2024

LinkedIn Sales Navigator: Use LinkedIn Sales Navigator’s advanced search options to identify potential leads that meet your ICP criteria. SalesIntel can help you create focused leads by providing important insights and data-driven information about your in-market buyers. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring 52

Madison Logic

DECEMBER 14, 2021

.” As the global leader in digital account-based marketing, Madison Logic provides account intelligence, multi-channel media activation, and best-in-class measurement to growth marketers.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52

Metadata

MAY 21, 2024

The same one as every other B2B marketer: fill our pipeline and convert those in-market buyers to revenue. A hefty dose of LinkedIn ads should do the trick, right? Because people in Optimove’s ideal customer profile (ICP) weren’t on LinkedIn. Sure, many had profiles and pictures, but few actively used the platform.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Channels B2B Marketing B2B 52