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How to Sell AI Products [Tips from HubSpot Sales Reps]

Hubspot

Emphasize AI ROI Chad Burmeister , founder and CEO of BDR.ai , recommends taking benefits one step further. Emphasizing AI ROI is more likely to help salespeople close. In a market where budgets are getting highly scrutinized, AI initiatives must be linked to concrete ROI and measurable success metrics.”

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From Insight to Impact: Artificial Intelligence in Marketing for Maximum ROI

SmartBug Media

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. Where AI might struggle to adapt to sudden market changes or jump on viral moments, a human marketer can pivot as needed to seize opportunity. It might ultimately hurt profit potential, too.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Email Marketing ROI vs. Social Media ROI There are different metrics to measure the effectiveness of any given channel. Currently, the average ROI of email marketing is $36 for every $1 spent.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Or how brands like Hubspot couple important announcements with graphics instead of just using text?

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Tools like Google Analytics and Tag Manager allow marketers to measure virtually every aspect of their campaigns, providing insights that can drive better decision-making and optimise marketing spend for the best ROI. Trend 8: Virality Kicks Up Through Automation We all want to go viral. At its core, virality is about resonance.

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The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing

Content Standard

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Can we start something like that?” ” You blink twice.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.