Hubspot

MAY 25, 2014

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. This blog post offers a few strategies to help you get started with lead generation for your website. Dear HubSpot: My Blog Isn''t Generating Leads.

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Hubspot

OCTOBER 13, 2013

Pinterest Lead Generation 101: Best Practices and Hacks That''ll Make You a Pro. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Take some time to comb over our tips for lead gen for this growing social media channel , including how to most effectively optimize your pins.

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Hubspot

OCTOBER 13, 2013

Pinterest Lead Generation 101: Best Practices and Hacks That''ll Make You a Pro. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Take some time to comb over our tips for lead gen for this growing social media channel , including how to most effectively optimize your pins.

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SmarkLabs

NOVEMBER 18, 2019

According to the SaaS platform, Integrate , demand generation “supports the entire marketing and sales cycle, from initial prospect interest and lead generation to lead nurturing and sales enablement to first sale and cross-sell.”. Isn’t that just lead generation? But I can see why you’d think so.

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Optinmonster

MAY 29, 2023

OptinMonster is the best lead generation tool in the world that makes it easy for you to exponentially grow your email list and fill your lead pipeline. With its drag and drop builder, you can create eye-catching popups and other lead generation forms that are optimized to deliver the highest conversion rates.

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Hubspot

OCTOBER 6, 2013

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]. Think only B2C companies can easily secure a significant number of leads on Facebook? More and more B2B companies are finding the site to be a veritable gold mine for leads -- but others still struggle to get from engagement to actual lead generation.

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Hubspot

JANUARY 15, 2013

If the goal of inbound marketing is finding people who are excited to learn about your product or service, then your CTAs are the big (occasionally red and blinking) heralds telling your site visitors where to go next. There are certain PR and social media campaigns where your goal isn’t to drive new leads, but to generate buzz.

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Hubspot

SEPTEMBER 30, 2013

The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads. 3) Have a Non-Lead Gen Goal for Every Post.

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Hubspot

FEBRUARY 11, 2016

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? What Is Lead Generation?

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Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. 8 Lead Gen Opportunities for Your Business Blog.

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Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.

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Hubspot

JUNE 11, 2019

We’ve seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships.

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Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Connect with HubSpot :

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Hubspot

MAY 23, 2014

So without any further ado, here''s the first question, which came from a colleague''s old college friend doing marketing for a company in Milwaukee. Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!).

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Hubspot

OCTOBER 23, 2014

So you just created a piece of content for lead generation -- congrats! . For example, if you are an inbound marketer or sales person, you might join inbound.org and start a discussion around your piece of content there. If you''re stuck on what to write, you can always use HubSpot''s Blog Topic Generator.

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Optinmonster

APRIL 27, 2023

Not sure what an effective lead generation form looks like? We’ve rounded up a list of the best lead generation forms that you can use for inspiration. We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful.

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Hubspot

JUNE 6, 2014

This week, we hear from a frustrated marketer whose well-meaning boss is bogging her down with distracting tasks. Dear HubSpot, Here''s my issue in a nutshell. It also sounds like you''re the first inbound marketer there, so your inbound lead generation program probably isn''t too robust.

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Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

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Hubspot

JANUARY 9, 2012

If a piece of content is consistently doing well, you don't even have to update it to squeeze more leads from it. Just leverage its success by linking to new lead generation content you've created that you want to promote. Let's use HubSpot as an example. Connect with HubSpot : Link to New Content.

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Hubspot

OCTOBER 4, 2011

With the rapid rise of mobile adoption amongst consumers, implementing mobile marketing into your overall inbound marketing strategy can be a smart way to capture the attention of an audience that's on the go. We've seen many mobile sales and marketing tools that can help you reach prospects and generate leads.

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Hubspot

JANUARY 26, 2014

A Scientific Approach to Hitting Your Lead Gen Goals With Content. While creating amazing content that resonates with your visitors, leads, and customers alike certainly requires an artistic touch, a scientific approach is also needed to plan and execute that content effectively. Why Marketers Need to Know Excel.

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Hubspot

NOVEMBER 16, 2011

He's convinced Company X to undertake a number of expensive marketing ploys where money is being sucked out of the business at an alarming rate, relying on pricey PPC campaigns instead of cost-effective inbound marketing strategies. Watch episodes 1 and 2 of Captain Inbound here. Connect with HubSpot :

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Hubspot

MAY 19, 2014

When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach. Not perfect.

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Hubspot

APRIL 25, 2012

As inbound marketers, we all know the value and importance of measuring, tracking, and reporting on key metrics and goals. Let's take the data you collect around your lead generation efforts, for instance. Here are 4 simple steps to set effective lead generation goals for your marketing team.

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DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. Hint: if your forms have more than four fields, you have lots of room to optimize and bring in more leads.)

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Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

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Albacross

APRIL 24, 2019

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead. Inbound marketing.

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Hubspot

JUNE 21, 2010

If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. Jason outlines two simple steps to help you easily adopt the practice to start demonstrating your expertise and generating leads via LinkedIn.

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Hubspot

DECEMBER 9, 2011

Here are 4 ways you can use LinkedIn's Group Statistics to optimize your business' lead generation efforts. Think of LinkedIn Group Statistics as free marketing data that doesn't have to live in solitary confinement on LinkedIn. Connect with HubSpot : This information can be massively beneficial if it's used right.

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Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. If someone went through the course and passed the exam, they’d receive an official Inbound Certification. “At HubSpot was clearly onto something.

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Unbound B2B

JANUARY 11, 2023

Quick Summary: Good Lead Generation Companies can customize lead generation strategies based on your business needs. Focus on your core marketing challenges and goals to select the best lead gen agency. Always check reviews, testimonials, and case studies to find the perfect lead gen partner.

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SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Photo by Miguel Á.

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Hubspot

JUNE 16, 2016

For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. That, after all, is one of the main benefits of blogging.

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DealSignal

JUNE 3, 2021

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. Hint: if your forms have more than four fields, you have lots of room to optimize and bring in more leads.)

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Hubspot

NOVEMBER 8, 2011

All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice. In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. The good news is, Facebook fans offer a great opportunity for lead generation if you know how to leverage them.

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Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). But hey, that's just the life of an inbound marketer. So where do leads come from?

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Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. So much simpler, right?

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