Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. While TikTok has just increased the maximum video length to 10 minutes , the majority of users scroll the platform to quickly digest bite-sized video content.

Video Marketing 118

Video Marketing Viral Marketing Allocation Trends 118

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) on social media.

Social Media 99

Social Media Work Management Media Budget Programs 99

Hubspot

OCTOBER 31, 2017

A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. But before opting to DIY our own orange masks, my colleague, Lindsay Kolowich , set out on an Amazon search to find us the real deal. What's interesting about this email is that LinkedIn wasn't using it to earn my paid business.

Personalization 101

Personalization Examples Hubspot Amazon 101

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

SocialPilot

JANUARY 10, 2024

As TikTok continues to grow in popularity, more and more marketers are looking for ways to get their videos to stand out from the competition and receive more views. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral.

Paid Content 82

Paid Content Tips User-Generated Content Viral Marketing 82

Sprout Social

APRIL 22, 2019

Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings. Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. Not only that, but Instagram’s ad revenue is only going to grow.

Stats 111

Stats Planning Work Management Marketing Management 111

Scoop.it

DECEMBER 7, 2021

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. Blending the Power of Social Media and SEO. Social media can significantly influence your SEO output in many advantageous ways.

Social Networks 80

Social Networks Social Media Network Marketing Social Marketing 80

Conductor

MARCH 23, 2022

Successful marketing today is measured by agility. In the past, traditional marketing relied on pre-planned campaigns that left no room for adapting to current trends or connecting with customers on the topics that matter to them in the moment. What is real-time marketing? Why real-time marketing is successful.

Lead Ranking 97

Lead Ranking Lead Scoring Enterprise Management Planning 97

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. What is Social Media Engagement?

Social Media 110

Social Media Media Work Management Network Marketing 110

ClearVoice

MAY 20, 2021

this one was an easy one since all marketers understand the value of sending the right message, to the right lead, at the right time. Also true, we spoke with industry insiders to understand the most effective methods of making behavioral targeting part of a marketing plan. Don’t discount the value of hashtags. True or false?

Clickthrough 59

Clickthrough Demographics Communities Social Media 59

Content Standard

NOVEMBER 16, 2015

Now Instagram has jumped into the digital content creation fray by testing a new, heavily curated, 24-hour video channel. The pop-up channel—tested for Halloween but apparently back in hiding—aligns with a shift among the social media heavyweights toward curated content. Content Curation and the Digital Marketer.

Advertising Channels 40

Advertising Channels Webinar Metrics Marketing Strategy Marketing & Strategy 40

Single Grain

JULY 26, 2023

The benefits of online advertising are many, and has evolved into an essential tool for companies to communicate with the customers they seek. In this article, we’ll talk about the benefits of online advertising and how it can help your business grow in the digital age. That’s online advertising doing its work.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Optinmonster

JULY 27, 2021

Ever feel like you’re running out of ideas for your content marketing campaigns? Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. There’s just one problem: content marketing can be seriously hard work.

Impressions 145

Impressions Paid Content Examples Content Marketing 145

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

seo.co

MARCH 30, 2022

In order to win in content marketing, there are two easy steps: Create great onsite content with content marketing (which we have discussed at length before). Promote that onsite content. This guide is all about the other side of the equation—the side that gets neglected by most content marketers.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355

Sprout Social

AUGUST 15, 2022

But you don’t need a Billboard 100 hit in your TikTok marketing campaigns for your customers to sing your praises— you just need the right sound. Major brands are already taking advantage of sound appeal and marketers should take note. That’s the type of reach marketers want to achieve. ootd #fyp #fashion #viral #blacktiktok. ?

AIDA 89

AIDA Viral Marketing Advertising Agencies Copyright 89

Single Grain

JULY 10, 2023

LinkedIn is a powerful social media platform that is often overlooked when it comes to marketing. For instance, a relevant comment adding value to your post can generate viral engagement, increasing your chances of reaching a wider LinkedIn audience. Visual Content: Include eye-catching visuals in your posts.

Linkedin 40

Linkedin Webinar Metrics Viral Marketing B2B Thought Leadership 40

Single Grain

MARCH 22, 2023

LinkedIn is a powerful social media platform that is often overlooked when it comes to marketing and growth hacking. Get My Free Social Media Marketing Plan Carousels Have Better Reach According to a LinkedIn algorithm study , carousel posts – don’t confuse this with carousel ads – tend to have a 1.8-2.3X

Linkedin 59

Linkedin Paid Social Agency Paid Search Agency Broadcasting 59

Sprout Social

FEBRUARY 24, 2020

If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. It may come as a surprise to you that the answers to your biggest social marketing challenges—growth, new audiences, relevance—may reside in an app most over the age of 25 avoid. But TikTok disrupts that.

Branding 123

Branding Brand Identity Viral Marketing Trends 123

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

FEBRUARY 26, 2016

A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is: Is there a way to influence the generation of natural links other than by creating awesome content?

Ad Building 113

Ad Building Link Building Viral Marketing Word of Mouth 113