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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Justina Logozzo, Senior Marketing Manager, Website at Alation. LinkedIn, Twitter. LinkedIn , Twitter.

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Speakers | Grow with HubSpot Sydney 2017

Hubspot

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. Head of APAC Marketing. MATTHEW BARBY, HUBSPOT.

Hubspot 71
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4 Content Types That Get Non-Organic Traffic, According to Content Strategists

Hubspot

In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. Bump gives a piece titled Marketing Trends to Watch in 2021, According to 21 Experts , as an example. Data-Driven Content. Emerging Trends.

Traffic 101
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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

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AI workflows for marketers—and recommended tools for each

MKT1

Let’s dive into the 9 products from our showcase to give you concrete and tactical ways to use AI: AI products for marketing research, analysis, and insights Getting signal from a sea of information is just so much easier now. Upload marketing or contact data and use AI to analyze it, and even update the original spreadsheet.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Organic Growth Highlights. So, that’s exactly what we did. The outcome? January 2017–June 2018.

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?