Local SEO: how to attract more local customers in 2020

RockContent

If the user does not specify a region in the search terms, Google itself calculates the distances using the location information provided by GPS technologies installed on smartphones.

How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. Your marketing plan should ideally be fairly detailed in the short term—commonly 90 days out—but more fluid and flexible after that, to enable you to take advantage of new opportunities and changing conditions. Effective marketing for a startup company is all about focus.

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What Is Geofencing? Everything You Need to Know About Location-Based Marketing

SmartBug Media

You can track a consumer’s location through GPS, Bluetooth, and beacons, and there are three ways to utilize this technology for targeting consumers: geotargeting, geofencing and beaconing. With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4

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6 case studies show Big Data is helping decision making

Biznology

It’s a catchy term that’s easy to say and implies major transformation. US XPRESS : A provider of a wide variety of transportation solutions, collected about a thousand data elements ranging from fuel usage to tire condition to truck engine operations to GPS information, and uses this data for optimal fleet management and to drive productivity. Photo credit: Kevin Krejci.

Google I/O and the Push for Better Context

Hubspot

Google Now brings together information from your calendar, Gmail, and other Google apps, and combines it with GPS and Maps. The coolest thing about Google Now is its ability to give you predictive, contextual information -- for example, when you''re sitting here at your office, it will tell you how long it will take you to drive home, based on current traffic conditions.

More on Marketing to Things

Customer Experience Matrix

Merchants could then compete to offer the most compelling package of goods and services based on each vehicle’s current condition. It gives a whole new meaning to the term, “red light district”. If you really want to get scared, think of the fitness program as automatically tracking your calorie intake by tracking what you take from the refrigerator via RFID, what you buy at vending machines via charge records, where you’re eating via GPS, and what you order via voice recognition.

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

For example, Paul Roetzer shared at CMWorld an example of how the NBA Orlando Magic uses Wordsmith to personalize emails and in-app messages to fans and ticketholders, which are triggered by pre-set rules, conditions, or available offers like ticket resales. The term refers to a range of technologies that can automatically identify an object, correlate it with other known information about the object, and apply that data to complete a designated task.

The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

SMS marketing is another term for text marketing, which uses text messages to reach an audience with messaging related to their business. For example, you can use GPS to let users check in at your establishment (you can even provide a reward for those who do), offer click-to-call functionality, and provide provide QR codes that lead to a targeted landing page. Make terms and conditions clearly visible. As of 2018, there were 3.7

The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

For example, you can use GPS to let users check in at your establishment (you can even provide a reward for those who do), offer click-to-call functionality, and provide QR codes that lead to a targeted landing page. Make terms and conditions clearly visible. If a user has to agree to terms and conditions before participating in a mobile marketing program, ensure it's easy for them to understand what those are.

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11 Marketing Lessons to be Learned from Driving

Ambal's Amusings

MARKETING LESSON #2: You wouldn't start driving without a map or a GPS, would you? You will figure out how best to get there and what road conditions (bad weather, traffic etc) to account for. Know your short term and long term marketing goals. You keep a check on the gas meter and on tire pressure and adapt your driving to road conditions. On the road, do you control anything at all - road conditions, weather, traffic, accidents?