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Artificial Intelligence: A beginner’s guide

Martech

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Well-known vendors have been baking AI into their solutions for almost a decade.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. vendor performance data based on user feedback. HIM Body of Knowledge TM.

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Hire a HR Writer: 8 Experts for Any Content Marketing Budget

nDash

Training and development . Professional training . Enterprise technology vendor and consultants . Type of content: Training guides . Employee training . Kathy Marshall – Employee Training Writer . My projects have ranged from white papers to scientific reports for medical journals. Whitepaper.

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What is marketing operations and who are MOPs professionals?

Martech

The Maestros are the system administrators who make the marketing trains run. That role involves “people management, as well as having the responsibility for overarching martech strategy and governance — connecting it with overall marketing strategy, set by the CMO at the next layer up,” Brinker wrote.

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5 Mistakes Companies Make When Automating Their Marketing

ANNUITAS

A white paper is developed and marketing decides to launch a “campaign” around the white paper. Tight control with little governance. The real issue is not, “who will use automation”, but rather the governance that is put in place to ensure there is a best practice methodology that is adhered to across the organization.

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Cybersecurity Trade Shows Not To Be Missed in 2018

Envy

Another key talk is on vendor risk management, “ Third Party Risk Management : the weakest link” by Natasha Meaney. Check out discussions on “ Data security and risk governance ”, “ Adaptive security architecture ”, and " People-centric security strategies ”. SINET Innovation Summit. 7 June, 2018 / New York, NY. moderated by William M.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

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