Trending Sources

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation. The question is, how do you get those leads? There’s no shortage of lead generation tactics. That means turning them into a lead.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Generating more leads from Google AdWords can be tough once you reach a certain threshold. In this blog I will walk you through four tactics that will allow you to break through that plateau and scale your AdWords lead generation. More Leads.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

You might think so based on the emergence of open source machine learning like H 2 0 and Google’s announcement today that is it releasing a open source version of its TensorFlow artificial intelligence engine.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

SEM 72

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.

The Anatomy of a Lead-Generating Website

Hubspot

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. That's why it's so important to design your website with lead generation top-of-mind.

Chalk Talks: Generate More Leads with Video

Vidyard

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. Nurturing Your New Video Leads. The post Chalk Talks: Generate More Leads with Video appeared first on Vidyard.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). You can also use tools like Twitter, LinkedIn and Google Alerts.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.

4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. For example, a few of my clients use CTAs (like the below) on the bottom of blog posts to drive leads. In addition to LinkedIn, Twitter is another great platform to drive B2B leads.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads.

Lead 83

How to Build a Super Tribe using Google+

grow - Practical Marketing Solutions

It is his book Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. I’ll keep it simple: If you are a person then set up a Google+ profile. Which leads me on….

Build 124

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

In this post, I’ll be talking about the importance of marketing automation and how small and medium businesses can use it to their advantage and get more leads. Lead type : another way of segmenting your audience is by what type of lead they are.

The Quest for Good Leads: Are You Asking the Right Questions?

ViewPoint

What’s a good lead rate? How much should a lead cost? Just google them.) The lead rate for high quality, enterprise opportunity leads has been roughly flat.) I have seen inbound lead rates reported as high as 11 – 14%. Instead of: What’s a good lead rate?

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . Google Alerts is free to track company name and any keywords you choose. Lead Generation

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. Can a firm like this rely 100% on lead nurturing? Her response to a Google ad.).

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?

Google 139

20 Handy B2B Lead Generation Resources

B2B Marketing Insider

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. The post 20 Handy B2B Lead Generation Resources appeared first on Marketing Insider Group.

How Much Does A Lead Cost? [Infographic]

B2B Marketing Insider

The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. While Healthcare leads cost almost twice that at $65. Here in the technology industry were closer to the middle at $43 per lead just below HR leads of $45.

Cost 149

How To Increase Referral Traffic And Get More Leads

Hubspot

The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. So, what is referral traffic and how can you use it to generate more leads ? It’s as simple as performing a Google search.

Why Good Content Delivers Bad Leads

Digital B2B Marketing

There’s just one little problem: the leads are crap. Embrace the Bad Leads. No, of course you don’t want to focus on just getting more leads that aren’t in your market. Congratulations, you are a B2B content marketer.

Lead Liaison Launches Google AdWords Connector

Lead Liaison

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. But that’s the extent of what Google can provide. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. ALLEN, TX.

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing.

Mail 65

In Direct Response, All Roads Still Lead to the Offer

Direct Response Coach

You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing.

How to Fix a Broken Lead-Nurturing Strategy

Contently

Here’s where my marketing brain kicks in: The way a glacier moves feels a bit like lead nurturing. (Or Or at least, lead nurturing in a perfect world.) In this metaphor, the ice serves as our nurturing efforts, pushing leads along with the overwhelming weight of our email prowess.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.

Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer.

8 Best Practices for Using Google AdWords

Salesfusion

Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.

Tips for Hiring a B2B Lead Generation Agency

KEO Marketing

Sometimes, though, the manager has a need to jump-start the process and bring in a lot of leads as quickly as possibly, or they are launching a new product and want to acquire in a lot of leads for that product. So, they consider hiring a company to do lead generation.

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms. The percent of corporations with Facebook pages varies by industry with Retail (96%), and Telecomm (88%) leading the way. Google+ and others. Especially the Google+.

What content to blog for Google search success

Biznology

Monocultures are vulnerable and true polycultural environments are much more resistant to pathogens, where pathogens are represented by the fickle and volatile shifting sands of Google’s algorithm. It’s all b t and always leads to something else.

Google+ is an island of misfit toys

Biznology

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.

Google 113

10 B2B Lead Generation Strategies for 2017

PureB2B

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for all businesses and industries, so it helps to know which ones are the best to implement. Keeping up-to-date with the latest insights and technology will help you optimize your funnel for generating and converting leads. Is your website on the first page of Google?

Hey Marketing: An Inquiry Is Not A Lead

B2B Marketing Insider

We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And we accomplished this by focusing on giving sales what they wanted: truly qualified leads. So what is a lead? What Is A Lead?

BANT 143

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

9 Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. I asked him how long it would take the prospect to lead the headline of the blog post.

Who Should Nurture B2B Leads with Social Media?

NuSpark

The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. However, many are still missing the boat when it comes to using social platforms to nurture those B2B leads.

How to Calculate Your Lead Generation Goals [Free Calculator]

Hubspot

To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. how many leads? When your boss asks you what your lead goal is, don't just pull an answer out of thin air. Commit to a monthly lead goal.

5 Small Tweaks to Help You Generate More Leads

Hubspot

Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. For tips on how to get more leads out your content assets, keep reading. 5 Small Tweaks to Help You Generate More Leads.

Help 57