medium 
Contently
OCTOBER 11, 2022
When you think of content marketing, you probably think of multi-media influence across mediums. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? The reward?
Sana Commerce
FEBRUARY 21, 2023
Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?
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SmartBug Media
JANUARY 28, 2019
Great marketing content does more than just attract attention—it attracts a specific audience, compels them to engage with your brand, and ultimately drives sales. But how do you know if the content you created is actually attracting and resonating with the right people? Conduct a Content Audit. the secret formula that makes it appealing).
Adobe Experience Cloud Blog
FEBRUARY 25, 2019
What desires are you helping them to fulfill with what you offer? You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? With over 1.9
Tony Zambito
MAY 18, 2011
This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers. This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers.
Vidyard
OCTOBER 13, 2016
Your organization, in turn, sees better job candidates and higher profits (one research report found companies with highly engaged employees outperform their peers by 147%!). Every company wants them. But where do engaged, passionate employees come from? Does HR hire them? Or does your company ‘make’ them? That’s about one in eight!
SnapApp
SEPTEMBER 12, 2016
Not only can companies get their name out there and show off their features, but marketers can gain tremendous insight from experts and peers about what is and isn’t working. The annual event has had continual attendance growth in consecutive years, which really only points to one thing – content marketing works. Ann Handley. SLOW DOWN. “In
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