Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

ClickZ

JANUARY 15, 2021

Jivox’s Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox’s impact on ecommerce marketing. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

6sense

JULY 22, 2020

Our strategy is to provide customers access to the broadest network of advertising inventory, and then overlay our patented company identification and AI capabilities to ensure campaigns reach their ideal accounts and personas — and generate the highest possible ROI, “said Viral Bajaria , CTO and Co-Founder of 6sense.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Porch Group Media

JANUARY 14, 2023

Behavior-Triggered Email Triggered emails are playing an increasingly pivotal role in the success (and ROI-producing potential) of today’s email strategies. Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

readwrite

JULY 19, 2010

According to the the latest report by analyst firm Forrester, many people are looking at the face-value dollars and cents of social media marketing and, put simply, they’re doing it wrong. Ray suggests that we look at ROI in terms of four perspectives – financial, digital, brand and risk management.

Forrester 40

Forrester Social Media Social Marketing Media 40

Madison Logic

JANUARY 18, 2023

Use data that signal purchase intent to identify and understand your audience. They can be a resource to help you identify who you can target for higher ROI and pipeline impact. In the later stages of the sales cycle, they see how your content and messaging affect purchase decisions first-hand. What technology they use

ABM 52

ABM Account Based Marketing Work Management Marketing Management 52

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Porch Group Media

JULY 29, 2019

Forrester). Email delivers the highest in terms of ROI for marketers. For every $1 spent, email generates an average of $38 in ROI. Imagine being able to pinpoint and prioritize spend on just those consumers who are showing active intent to purchase the products and services you sell. higher brand awareness, 1.5x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Markempa

AUGUST 12, 2021

According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. In a complex sale, the journey can be long and challenging to help people move from initial interest to purchase intent.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Anyword

OCTOBER 31, 2018

The industry is growing, and fast; Forrester predicts it will be worth $6.8 By focusing on ROI positive channels, content distribution can drive enormous growth. If you do it on a CPC basis it might be cheaper, but you’re not getting those high purchase-intent individuals. billion by 2020. Newsletters.

CPC 65

CPC Cost Per Click Advertising Agencies Newsletter 65

QuanticMind

DECEMBER 13, 2019

A recent Forrester report calls companies that focus on the value of data “insights-driven businesses”, and they’re set up to dominate the competitive market. Evaluating the ROI of different marketing channels, exploring new options, experimenting with targeting strategies can lead to new data insights that improve performance even further.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 52

Engagio

OCTOBER 13, 2020

Is that level of interest trending up, showing early stages of purchase intent? – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. Given the team-based nature of modern B2B sales and marketing, ROI attribution today requires you to include Sales and SDR interactions as much as marketing touches.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Televerde

OCTOBER 30, 2019

trillion each year from competitors that don’t, according to Forrester. Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products. Forrester, 2017). 36% weigh the opinions of friends and family before deciding to purchase B2B products/services. Bonus Statistic.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. 50% of mobile Internet traffic in the U.K goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. If most of your leads are CEOs, for example, you’ll want to emphasize the ROI that your product will bring, or the costs that it will save. Big-picture stuff.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. If most of your leads are CEOs, for example, you’ll want to emphasize the ROI that your product will bring, or the costs that it will save. Big-picture stuff.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88