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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

Google has reportedly been rolling out this shift for years. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it.

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The best pharma event management companies in 2023

SpotMe Blog

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

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Why You Need a Unified Brand-to-Demand Strategy

Madison Logic

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

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Google Cookie Cutting: How You Can Prepare

BenchmarkONE

And the biggest player in the web browser niche – Google Chrome – has announced it will follow suit by 2023. . But, where do you start when no one seems to have the crystal ball to predict what will happen when Chrome abolishes cookies? Google Plans to Phase Out Cookies By 2023. FLoC doesn’t completely prevent user tracking.

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3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? What used to work from email, advertising, blogs, and social media doesn’t anymore. On March 15, 2020, the U.S.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ. Taxi Mike’s Dining Guide is a simple, 8.5×11, Mike you are a helpful marketing genius.

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3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? What used to work from email, advertising, blogs, and social media doesn’t anymore. On March 15, 2020, the U.S.