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How to Improve Your Product With Remote Focus Groups

ClearVoice

For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Many businesses are figuring out how to best work with focus groups that are now remote to build and improve their products. 3 ways to run remote focus groups.

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A Marketer’s Guide To Managing Projection Bias

Unbounce

A doctor’s office might assume everyone has access to the internet, for instance, and decide to offer all test results or appointment scheduling in an online portal. Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. You’re on top of things, right? ).

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Reboot Competitive Intelligence by leveraging competitive intelligence solution for Integrating Primary and Secondary Research

Contify

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. These specific questions are sometimes called ‘Key Intelligence Questions’ (KIQs) or ‘Key Intelligence Topics’ (KITs).

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Optimize your B2B e-commerce customer journey: a guide

Sana Commerce

Our aim in B2B e-commerce is to ensure that our online portals are about so much more than just a transaction. The key to this is treating our online portals as so much more than one of many purchasing channels. You could also leverage focus groups for an external point of view.

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Brand Health Tracking: Measure How Your Brand Stacks Up in the Market

Digilant

Brands can utilize customer feedback portals, employee engagement, and survey and focus groups to obtain direct feedback on their health. Based on specific goals and objectives, brands will identify various factors that impact consumers’ perception of their goods, services, and reputation.

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good.