Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. Go to [link] If you don’t have an account, please make one.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

FEBRUARY 10, 2010

. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# link] ethan Hi Jay, Thank you for the review.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

FEBRUARY 11, 2010

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. You know what’s not a good idea?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm!

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. In fact, on a regular feature on the Today show… they show how the products regularly don't work. Your points are good however.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 28, 2010

I'm betting the featured hot spots reciprocate the recommendation in turn. I'm betting the featured hot spots reciprocate the recommendation in turn. link] Adam Cooke RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] marketingshop.de & Go Canada!]

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

AUGUST 19, 2010

Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Anita Fiander The 3 Amigos: Email, Blogging, Social Sharing- [link] [link] Parissa Behnia put social frosting on your marketing cake! Awesome post!!

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 2, 2010

link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] Phil Baumann Going too far with online marketing?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). – [link] [link] Merry Ann Moore Very useful for getting clarity: Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Single Grain

JANUARY 31, 2020

SEMrush is one of the best paid media tools, and the recent addition of new features makes this tool even more lucrative. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

JULY 15, 2010

RT @jdmartinezq: RT @tcreativo: En #SocialMedia hay que activar fans, no coleccionar nombres [link] #estrategia [link] Josh Lysne @JasonFalls @HK_Business @marketingfails @CarlThress Thanks for the kind words and RT of my post on Jay Baer's blog [link] [link] José Duarte RT @jdmartinezq: RT @tcreativo: En #SocialMedia hay que activar fans, no coleccionar (..)

Social Media 142

Social Media Paid Content Media Act-On 142

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies? I don’t know!

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

SEPTEMBER 14, 2010

Of course, *I* have an app for all that.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MAY 26, 2010

link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you?

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

JUNE 7, 2010

[link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Martech Advisor

SEPTEMBER 26, 2019

This is the first major campaign that our new media-buying team fully managed. We now do all our media planning, buying, and analytics in-house. Our marketing reaches across offline, online, and mobile. We connect our customer segmentation to our inhouse executed media buys, that reach across offline and online.

Digital Transformation 45

Digital Transformation CMO Work Management Marketing Management 45

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Media Paid Content Work Management 158

Buffer

MARCH 13, 2018

Here’s a quick look at some of the tools and workflows we use to distribute consistent content: WordPress for hosting and creating blog content: Discourse for internal distribution, information, and announcements: Buffer for social media planning, scheduling, and analytics: At the core of any great team collaboration is trust.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Optinmonster

FEBRUARY 10, 2020

Businesses could now use email marketing , banner ads, chat messaging , and all those other online marketing tools we’ve come to know and love. They have Gmail with features like Google Docs, Sheets, and Finance. Level up Your Social Media Game. Then the internet came, and life turned to color.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

AUGUST 10, 2010

Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. My opinion of Pepsi shot through the roof when I read what they were up to, and it made me feel really good that a brand with so much weight was putting their resources behind some solid grassroots projects.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. You can play with the Social Technographics Ladder data right here: 5. What’s Your One Thing? What’s the soul of your brand. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. What I can’t fathom is why those videos aren’t added to the Facebook page every time?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 23, 2010

I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. If you're running a corporate blog you want them to convert on a higher level than just returning (although that's decent to).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? There’s a bonus feature that automatically selects winners of online contests, via random number generator. No problem.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 8, 2010

MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. By way of example, here’s a search for “Snapple&# on MySpace and Facebook. Then, of course they scaled up.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

APRIL 28, 2010

Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. The following are the top items from featured sources based on social signals. There is now a Product and Services tab that lets you feature everything about your company and what you sell. B2B strategic marketing consultant’s value proposition. That’s a pity.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

APRIL 8, 2010

I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. I'll all say, without going in depth, is it is very clear to me why features (ESPECIALLY USB, camera, webcam) were left off.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. Featured Sources. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

JUNE 15, 2010

It is a paid feature, you buy credits and can do emails one at a time selectively. "4 Detective Tricks to Find Your Customers in #SocialMedia" Vertriebstipps von @JayBaer [link] [link] Wendy Soucie A recent addition to the process of finding your connections is Socialfinder which is one of the business applications on Xeesm.com.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 16, 2010

New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125