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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. I wrote in a recent post that stories will be a key component to social media success in 2020.

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7 Benefits Of Using Public Speaking To Build Your Brand Authority

Marketing Insider Group

An untapped resource may be as simple as bringing back an old fashioned, yet effective, source of advertisement. After all, when potential clients leave your seminar they will Google you or type in your URL. But do you want to take that risk and let everything rely solely on social media and online platforms?

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Training seminars. Marketing and sales events. 1) Unite Your Marketing and Sales Teams.

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The Ultimate Guide to Event Marketing

Hubspot

An intimate seminar or startup launch party hosted online? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts.

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3 Strategies to Maximize the ROI of Your Next Event

Adobe Experience Cloud Blog

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. Roadshows or 1 Day Seminars. This includes reviewing and answering the following questions: Goals: What are we trying to do with this event?

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Virtual Events: Behind the Scenes of Citrix Boot Camp – Part 1

Bluetext

In-person large events and seminars? Just two short months ago, Citrix turned to Bluetext to help bring one of their networking events into a completely virtual space. The Citrix team had one goal: create a seamless virtual experience that provided the same quality of content and connectivity as an in-person event.