Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Event marketers know exactly why that doesn’t work. Event marketers know exactly why that doesn’t work. Every event and every provider has their own scanners and apps.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

B2B Marketing Analytics

AUGUST 24, 2019

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. Martech for events. We found that there was often a disconnect between sales and marketing teams. Marketing teams are focused on proving that a given event adds value.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. Value Begins BEFORE The Show. People attend events for the human interaction. Don't let event leads fall on the floor! Human Interactions. The only problem?

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. Venue Sourcing and Selection.

Marketing Automation Services 333

Marketing Automation Services Marketing Management Planning Process 333

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Delivra

JANUARY 15, 2021

B2B marketing tactics are always evolving. So in 2021, there are seven B2B marketing strategies you need to have mastered. Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. With that in mind, B2B marketers should be actively trying to drive referrals.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Heinz Marketing

APRIL 24, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. Trade show. Do you have that data ready?

Lead Scoring 105

Lead Scoring Lead Ranking Sales Qualified Leads Leads 105

Webbiquity

SEPTEMBER 29, 2020

This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences. One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). That’s where an in-person event platform comes in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites).

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? from your marketing automation platform.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Lead Liaison

MAY 17, 2019

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. Add this resource to your trade show process now! Conclusion.

Trade Show 49

Trade Show Lead Liaison Opinions Lead Capture 49

Adobe Experience Cloud Blog

JUNE 19, 2013

Author: Leo Dirr How do you meet your marketing goals with a small staff and a tight budget? It’s a crucial question almost every marketing team on the planet is struggling with right now. Our strategy boils down to one odd, little word: co-marketing. Co-Marketing, Briefly Defined. Easy answers are tough to find.

Advertising Agencies 48

Advertising Agencies B2B Thought Leadership Peer-to-peer Paid Search Agency 48

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He explained that his company had invested "big dollars" to install a new marketing automation software system.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Lead Liaison

JULY 18, 2019

In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. It’s extensivity makes the checklist an excellent tool for beginners as well as seasoned trade show planners. To access the Trade Show Preparation Checklist, click here.

Lead Liaison 48

Lead Liaison Trade Show Lead Capture Resources 48

Lead Liaison

APRIL 11, 2019

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ ™ , is growing in popularity among event marketers across the globe. The sales and marketing platform that is “built by its users” released a list this week of Q1‘19 enhancements to GoExhibit! About Lead Liaison. The post GoExhibit!

Trade Show 48

Trade Show Lead Liaison Marketing Management Marketing Automation Services 48

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Many financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Adobe Experience Cloud Blog

JULY 12, 2011

by Phil Fernandez There has been a lot of discussion in recent years about the desire of marketing professionals to have a “seat” at the senior management table – where the most important decisions are made regarding the company’s strategic direction, operations, and financial activities.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Lead Liaison

APRIL 8, 2019

We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers. The news also reinforces the investment Lead Liaison has been making to simplify event lead management for the entire event tech space. Don’t believe, check our home page.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Lead Liaison

NOVEMBER 2, 2018

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Why do Companies Invest in Event Marketing? w attendees h?v?

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Lead Liaison

FEBRUARY 7, 2023

We’ll also take a look at how Event Activations with Universal Lead Capture can add layers of protection to these types of investments, and increase ROI at any virtual, live or hybrid event such as a webinar or trade show. It’s important to do some research on the event organizer before the event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Webbiquity

APRIL 23, 2019

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. Webbiquity: What inspired you to work on a solution to this particular problem?

Enterprise Management 171

Enterprise Management Work Management Marketing Management Marketing Automation Services 171

SpotMe Blog

SEPTEMBER 1, 2022

For example, how and when they sign up for an event and which sessions they participate in. This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . Event planning terms: B. For example, a trade show is a B2B event.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Hubspot

JANUARY 3, 2012

17 Places to Promote Your Marketing Offers. In a Website Content Library: If you have quite a few different offers in your marketing toolbox, consider creating a page or a few pages on your website where you can aggregate and feature all of your various offers in something like a content or offers library. Talk about a win-win!

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Lead Liaison

FEBRUARY 12, 2019

Dallas, Texas – Sales and marketing solutions provider Lead Liaison will be exhibiting at the 2019 EXHIBITORLIVE conference in Las Vegas, Nevada. The global leader in event lead management will be showcasing their solution, GoExhibit!, and how it manages event leads from capture to close. About Lead Liaison.

Lead Liaison 48

Lead Liaison Lead Ranking Marketing Automation Services Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. While you might be tempted just to bring your best salespeople with you on the road, try filling your team with some all-star marketers who know how to talk shop as well. Know your pitch.

Planning 48

Planning Trade Show B2B Thought Leadership Thought Leadership 48

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Dallas, TX – GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

DiscoverOrg

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Sales and marketing alignment.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207