Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. New Media Campaigns).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

ClearVoice

JUNE 11, 2019

Showing ROI should always be considered an opportunity to help you accomplish your marketing goals and make it easier for executives to increase your marketing budget. And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If Social media ROI.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

QuanticMind

NOVEMBER 16, 2016

This is why it’s important to keep up with strategic trends like the ones we’ll cover here. The chief marketing officer is now also the chief marketing technologist, strategist, and analyst. According to research from Ernst & Young, marketers now spend approximately 15% to 20% of their budgets on technology.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Webbiquity

FEBRUARY 2, 2011

by demonstrating how smart and helpful you are). • It helps the consumer solve a problem or improve their life in some way, and it helps the producer sell goods or services that accomplish that task. Get the answers to these questions and more here in some of the best guides to content marketing of the past year.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Content Standard

OCTOBER 9, 2018

You’re already demonstrating impressive content marketing ROI and now, rather than raising a skeptical brow, the C-suite is enthusiastically asking you what comes next. You’re posed with an enviable challenge: efficiently scale your content marketing strategy for future growth. Consult your audience.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Content Standard

DECEMBER 8, 2016

Where older marketers tread lightly, Millennials dive right in. This age-based discrepancy on marketing tactics isn’t all that surprising. What’s noteworthy here is the clear difference in overall viewpoint and approach when it comes to marketing—differences that can be downright dramatic.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? A new role is starting to take shape. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ViewPoint

MARCH 6, 2012

” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy. Moreover, Best-in-Class companies report a 31.6% On average, B2B marketers employ eight different content marketing tactics to achieve their goals.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

DECEMBER 27, 2013

But if you have some leftover cash, you could purchase content subscriptions to publications like eMarketer or even mainstream media sites like The Wall Street Journal for the team. Tell your teammates to wear their Sunday best, and then hire a photographer to come to the office to take their closeup. 11) Marketing books.

Budget Programs 28

Budget Programs Marketing Budget Marketing Budget Creation Buy 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

FEBRUARY 17, 2021

Most people think marketing is just people buying ads. Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. Venture capital is fleeing ad tech, seeking more sustainable solutions.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. 3) Marketing Charts. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends. 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Porch Group Media

AUGUST 22, 2022

Safety and Smart Home Technology. Additionally, since the pandemic, there has been a huge uptick in smart home device sales as homeowners seek solutions to reduce energy consumption, improve security and automate household tasks. The smart homes market is expected to reach USD 313.95 Email Marketing.

Advertising Channels 52

Advertising Channels Marketing Budget Emarketing Multi-Channel 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Content Standard

NOVEMBER 7, 2016

The emergence of mobile in particular has made it imperative for marketers to keep up with changing trends. Email may be a long-established communication format, but today’s email marketing strategies can’t afford to be old-fashioned. Email Marketing Trends for 2017. Why Brands Love Email.

ROI 100

ROI Email Marketing Trends Mobile Marketing 100

The Effective Marketer

FEBRUARY 3, 2011

I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media.

Conference 100

Conference Planning Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

MAY 4, 2021

Trends show that video content, which was already expected to increase before the pandemic hit, will continue to rise steadily. Yes, budgets are strained, but smart brands will find a way to squeeze video marketing into their budgets. Dive Deeper: The Impact of Social Media on Business in 2021.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Single Grain

DECEMBER 27, 2019

Read on to discover the top podcast trends for 2020, so you know how to survive in this increasingly competitive space. 9 Podcast Trends You Can't Ignore in 2020. 9 Podcast Trends You Can't Ignore in 2020. Now, without further ado, let’s dive into the nine key podcast trends you should look for in 2020. Buzzsprout.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics is one of the best sources of this information. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Marketing Insider Group

JANUARY 2, 2015

By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Content marketing is necessary to efficiently build your business.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. The survey generated over 270 responses from B2B marketers - and the results are in!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. Social Fresh ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. eMarketer ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100