Martech

OCTOBER 28, 2021

In addition, two DocuSign Gen services are available now in Salesforce — creation and processing of invoices in Salesforce Billing and creation and execution of agreements in Salesforce CPQ Plus. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. Why we care.

Facebook 98

Facebook Planning Marketing Budget Creation Marketing Budget 98

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 109

Open Rate Marketing Automation Services Peer-to-peer Click Rate 109

Salesforce Marketing Cloud

FEBRUARY 2, 2022

In our digital-first, experience-focused age, the vast majority of customers say the experience a company provides is as important as its products or services. With the ever-changing privacy landscape, the metrics that marketers use to gauge email campaign success are constantly in flux. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

OCTOBER 30, 2023

Sender reputation refers to the reputation of your email-sending IP address that signals to email inbox providers whether or not you’re a spammer. Depending on your email service provider (ESP), monitoring your sender reputation may require investment in additional software. But how about measuring the results?

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. People are happy to connect with businesses, products and services they respect and value. Quality email lists are essential for successful campaigns.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. From product development to customer service, brands should ensure that their practices are inclusive and accessible to all.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Litmus

JUNE 28, 2021

It might be a sign that your emails aren’t being delivered to the inbox. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. With more than 300,000 potential renderings for an email and email apps changing every 1-2 days , those once-trusty email templates may not look so great today.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 112

Budget Programs Long Tail Marketing Ad Frequency Click Rate 112

Litmus

DECEMBER 15, 2023

Email marketing strategies might also feel excessive if you’re a party-of-one email team. However, every team benefits from an email marketing strategy. Email marketing is an investment, and tools like your email service provider (ESP) don’t always come cheap. Here’s why. Spend your budget wisely.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Litmus

JUNE 16, 2021

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. Get powerful, holistic insights to optimize email campaigns. No switching between various technologies. No sifting manually through exported data. Not anymore.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? You can access four types of data to build your email campaigns: 1.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Scoop.it

NOVEMBER 3, 2022

Use emails to let them know that you offer it all. Also, remind them how your products or services make things easier in their life. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

SEPTEMBER 30, 2022

But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Email is a permission-based marketing channel.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

JULY 20, 2021

Knowing these insights is powerful—they fuel future growth for your email marketing program. But what email metrics and key performance indicators (KPIs) should you measure? What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? Here’s what we found.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore.

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. For the record, soft bounces and emails opened in preview mode should not impact opens). Subscribers have raised their hands and agreed to hear from you.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96