Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. The best part?

Email Marketing 70

Email Marketing Social Marketing Privacy Protection Banners 70

Martech

OCTOBER 30, 2023

Sender reputation refers to the reputation of your email-sending IP address that signals to email inbox providers whether or not you’re a spammer. Depending on your email service provider (ESP), monitoring your sender reputation may require investment in additional software.

Email Marketing 107

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 107

Salesforce Marketing Cloud

FEBRUARY 2, 2022

With these 22 new fields, you can: monitor how your emails are performing by device, client, operating system, and browser optimize engagement with deeper metrics such as bounce types, clicks by links, total clicks and opens, conversions, unsubscribes, complaints, and click event lag easily visualize, analyze, and share reports.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. People are happy to connect with businesses, products and services they respect and value. Quality email lists are essential for successful campaigns.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Litmus

JUNE 28, 2021

Have there been any wild fluctuations in your email engagement rates? Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. It might be a sign that your emails aren’t being delivered to the inbox. Litmus Email Previews.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Budget Programs 111

Budget Programs Long Tail Marketing Ad Frequency Click Rate 111

Litmus

DECEMBER 15, 2023

Email marketing strategies might also feel excessive if you’re a party-of-one email team. However, every team benefits from an email marketing strategy. Email marketing is an investment, and tools like your email service provider (ESP) don’t always come cheap. Here’s why. Spend your budget wisely.

Email Marketing 94

Email Marketing Marketing & Strategy Marketing Strategy Planning 94

Litmus

JUNE 16, 2021

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. Get powerful, holistic insights to optimize email campaigns. Are your click-through rates being impacted by your audiences’ reading environments?

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Litmus

JULY 20, 2021

But what email metrics and key performance indicators (KPIs) should you measure? What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Skip to the bounce rate section below. Email read rate or read time.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? Let’s find out. Because it works—if done well.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98