Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email. We divide them into toxins and traps (see below).

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Automated email copy, images, and links work. Have there been any wild fluctuations in your email engagement rates? Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Then dive into deliverability.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Email marketing strategies might also feel excessive if you’re a party-of-one email team.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

SEPTEMBER 30, 2022

But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Email is a permission-based marketing channel. Spam reports.

Webinar Metrics 100

Webinar Metrics Email Marketing Deliverability Work Management 100

Scoop.it

NOVEMBER 3, 2022

Use emails to let them know that you offer it all. Also, remind them how your products or services make things easier in their life. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94