The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

ClearVoice

MAY 27, 2020

If you were an enterprise brand, you could easily tap into specialized freelance teams for various verticals or campaigns. Fulfill the creative economies of scale. So if you’re familiar with how the entertainment industry produces movies and television shows, you already have an excellent model for understanding the concept. .

Enterprise Management 135

Enterprise Management Work Management Resource Management Marketing Management 135

Outbrain

DECEMBER 28, 2021

There are many ways to try and achieve brand exposure, including inbound and outbound marketing, advertising (both digital and offline), Out of Home (OOH) advertising, email marketing, co-marketing collaborations, in-store marketing, and many more. Brand exposure vs brand awareness. Brand recall vs brand awareness.

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

Salesforce Marketing Cloud

JANUARY 31, 2024

Hardware like laptops, televisions, and gaming systems can be sold both B2B and B2C to fulfill various needs. As a sales rep, you’ll use different channels to effectively reach customers, including email, phone, and social media. In tech sales, you will be expected to: • Prospect for new customers.

Work Management 59

Work Management Marketing Management Cross-Selling B2B Thought Leadership 59

Content Standard

OCTOBER 20, 2023

Without a massive team, who has the time to personalize an entire campaign for the 10+ decision makers involved in B2B healthcare buying decisions? Today, AI-powered content atomization offers a solution to the resource and time constraints that have limited the effectiveness of healthcare marketing campaigns.

Marketing AI 59

Marketing AI Work Management Marketing Management Planning 59

Digilant

JANUARY 21, 2021

So how does an advertiser ensure that their digital campaigns are yielding these strategic touchpoints? Although we don’t quite have the technology to fulfill that exact process, marketing attribution gets us pretty close. The post Evaluating B2B Marketing Attribution in Omnichannel Campaigns appeared first on Digilant.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Allocation B2B Marketing 52

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. A self-fulfilling prophecy, if you will.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Directive Agency

JULY 8, 2019

Their point of reference is a television commercial or a film trailer, so it needs to look really good. For us, that’s being someone who we don’t know or isn’t in our database, or maybe we have an email address because you joined us on a webinar, or downloaded a guide or something, and you move into a two-week free trial.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Their point of reference is a television commercial or a film trailer, so it needs to look really good. For us, that’s being someone who we don’t know or isn’t in our database, or maybe we have an email address because you joined us on a webinar, or downloaded a guide or something, and you move into a two-week free trial.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

ClearVoice

NOVEMBER 27, 2019

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. Or, if you’re like many marketers and publishers, you might casually refer to “core content” in the generic sense, meaning any content that is essential to a strategy, campaign or project.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Social Media 131

Social Media Paid Content Campaigns Media 131

Hubspot

MAY 15, 2013

Public Relations 101 used to be all about the art and science of press releases and effective pitch emails. Marketers would capture successes in campaigns launched, estimated viewership for each ad, and subjective comments from consumers, executives, and colleagues alike. Old School: Guess Which Content Your Audience Will Love.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28