Report: Marketers See Go-To-Market Strategy Success When Using Intent Data
KoMarketing Associates
MAY 3, 2023
Intent data can provide valuable customer insight to marketers. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.
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