SocialPilot
JANUARY 21, 2024
Social media has too many things to offer to brands and users. That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. The simple hack is to add a CTA that creates a sense of urgency in them.
SmartBrief - Marketing
JANUARY 21, 2024
In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect.
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SocialPilot
JANUARY 21, 2024
Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. Great! Seems easy enough. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page.
Trade Press Services
JANUARY 21, 2024
Effective internal communication is vital to the success of any business. In addition to ensuring an effective flow of information between employees, departments and other stakeholders, good communication boosts productivity, enhances employee engagement, and drives progress toward critical goals. In a fast-paced and often virtual workplace, communication is even more essential.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
SocialPilot
JANUARY 21, 2024
A lot has been said about how Facebook’s algorithm hinders brands’ organic reach on the platform, but what can be done about it? Well, the algorithm only affects the ranking of organic posts, meaning that paid ads remain a great opportunity for you to reach your audience. Therefore, the solution lies in the Facebook sponsored posts, which is a combination of both organic and paid.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SocialPilot
JANUARY 21, 2024
Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. Audiences trust influencers for the unique and valuable expertise they bring to the table. So, when these same influencers promote any relevant brand’s product or service, they are likely to try them.
B2B Marketing Directions
JANUARY 21, 2024
Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. Some of these scientific papers will likely focus on comparing the capabilities of AI to those of humans at performing tasks related to marketing. This month's Research Round-Up features an unpublished paper that compares the performance of AI vs. humans at generating ideas for new products.) " Ideas are Dimes a Dozen: Large Language Mode
SocialPilot
JANUARY 21, 2024
In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness.
Heinz Marketing
JANUARY 21, 2024
By Sheena McKinney , Business Operations and Marketing Assistant at Heinz Marketing I love saving time and energy don’t you? I’ve used QuickParts in Outlook for years. Or if you’re a Gmail user— “template” (previously called “canned responses”). It’s so handy (and quick) to type a few words or characters and instantly have the text/copy I use all the time insert into my work.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SocialPilot
JANUARY 21, 2024
We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. Most of us are familiar with it. People and brands post quick, easy-to-consume content that lasts 24 hours. The next social media platform to join the bandwagon is TikTok. TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features.
SocialPilot
JANUARY 21, 2024
Most of us spend endless hours and resources on social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online will do is an in-depth Google search.
SocialPilot
JANUARY 21, 2024
Wondering how to launch a new Twitter contest? If you answered yes, then you’ve come to the right place. You must be aware of Twitter’s power. As one of the world’s most popular social media platforms , it offers unparalleled support to its users. Almost everyone, from small business owners to entrepreneurs, uses the Twitter platform in their own way.
SocialPilot
JANUARY 21, 2024
In the era before social media dominance, reaching out to a business often meant enduring tedious hold music or navigating a maze of email threads. Today, with the ubiquity of social media platforms, customers have found a more direct and engaging channel to communicate with businesses. As billions flock to these platforms, the importance of delivering top-notch social media customer service has skyrocketed.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SocialPilot
JANUARY 21, 2024
Over time, social media networks have become an important part of our daily lives, and Twitter is one platform that attracts many active users from across the world. According to a report, the network gets over 206 million users daily with a lot of engagement between people and can be highly useful for brand recognition or awareness. This platform could help you successfully reach a wider audience and promote your business.
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