Sun.Nov 03, 2019

Lead Generation Tactics via the Buyer’s Journey

NuSpark

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources.

Focus on the Letter Portion of Email Newsletter

Modern Marketing

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

3 Actionable Strategies for Marketing to the Technology Sector

The Lead Agency

As a technology company, you’re constantly working to get ahead of the game. In an industry flooded with competition and the ever-persistent need for innovation, it can be easy to get left behind.

Stacking up for ABM Just Got (a Whole Lot) Easier

DemandBase

As modern marketers, technology has always been a part of our DNA. And at no other point in history have we had such a plethora of technology options at our disposal. But that’s the thing; we may have reached a tipping point where there are simply too many choices.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Brenna’s App of the Week: Tricount

Heinz Marketing

I’ve been an avid user of Venmo and similar apps like Zelle , Cash App , and PayPal —all which are used to pay friends, family, and whoever else. I started to run into an issue where I’d be with a group of people and someone would pay for dinner and another person would pay for drinks.

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The Complete Guide to Instagram Ad Sizes in 2019

Magisto

If you’re already creating ads for social media, or if you are looking to give it a try, Instagram is a platform to consider. You cannot ignore how incredibly popular Instagram is. Not only is it the fastest growing social media platform right now, but it is also the platform with the highest engagement rate, and the platform that has the highest growth potential. Instagram Ad Sizes and Specification Covered: Instagram Image Ad Sizes. Instagram Video Ad Sizes. Instagram Story Ad Sizes.

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Moz

Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa. Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done.

Two Observations on the New CMI/MarketingProfs Content Marketing Survey

B2B Marketing Directions

A few days ago, the Content Marketing Institute and MarketingProfs published the findings of their latest content marketing survey.