Sun.Nov 03, 2019

Focus on the Letter Portion of Email Newsletter

Modern Marketing

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s episode features Ann Handley , modern marketing guru and the Chief Content Officer of Marketing Profs. Every two weeks, Ann sends out a newsletter with writing tips and fresh marketing ideas you don’t want to miss.

Lead Generation Tactics via the Buyer’s Journey

NuSpark

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase. What is a Sales Funnel?

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Stacking up for ABM Just Got (a Whole Lot) Easier

DemandBase

As modern marketers, technology has always been a part of our DNA. And at no other point in history have we had such a plethora of technology options at our disposal. But that’s the thing; we may have reached a tipping point where there are simply too many choices.

3 Actionable Strategies for Marketing to the Technology Sector

The Lead Agency

As a technology company, you’re constantly working to get ahead of the game. In an industry flooded with competition and the ever-persistent need for innovation, it can be easy to get left behind. For your business to remain viable, you need to be continually striving for improvement, all the while finding new ways to surprise and delight customers.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The Complete Guide to Instagram Ad Sizes in 2020

Magisto

If you’re already creating ads for social media, or if you are looking to give it a try, Instagram is a platform to consider. You cannot ignore how incredibly popular Instagram is. Not only is it the fastest growing social media platform right now, but it is also the platform with the highest engagement rate, and the platform that has the highest growth potential. Instagram Ad Sizes and Specification Covered: Instagram Image Ad Sizes. Instagram Video Ad Sizes. Instagram Story Ad Sizes.

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The Complete Guide to Instagram Ad Sizes in 2019

Magisto

If you’re already creating ads for social media, or if you are looking to give it a try, Instagram is a platform to consider. You cannot ignore how incredibly popular Instagram is. Not only is it the fastest growing social media platform right now, but it is also the platform with the highest engagement rate, and the platform that has the highest growth potential. Instagram Ad Sizes and Specification Covered: Instagram Image Ad Sizes. Instagram Video Ad Sizes. Instagram Story Ad Sizes.

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Moz

Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa. Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa. And now, most of the local shops are closed for the night and I’m sitting here, taco-less and sad.

What Are the Essential Items on Your Desk? An Informal Survey for Your Sunday

ClearVoice

Stories about those pristine, high-gloss offices in Manhattan where employees are required to have spotless desks — nary even a coffee or bag of pretzels in sight — well, that strikes me as completely monstrous, tbh. Not saying I like a cluttered desk, either; how do you keep an orderly work-brain if your workspace is buried under a mountain of debris? But I always have to have my notebook, my phone and a beverage within reach. And my assumption is that my desk essentials are pretty basic.

Two Observations on the New CMI/MarketingProfs Content Marketing Survey

B2B Marketing Directions

A few days ago, the Content Marketing Institute and MarketingProfs published the findings of their latest content marketing survey. The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends - North America report is based on 679 survey responses from content marketers and marketing executives with B2B companies in North America. All respondents were with companies that have been using content marketing for at least one year.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!