Zoominfo

NOVEMBER 3, 2019

It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. Consider this: a recent survey ranked ‘ sales account manager ’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” ( source ) In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively.

Sales Qualified Leads 100

Sales Qualified Leads Work Management B2B Sales Lead Scoring 100

NuSpark Consulting

NOVEMBER 3, 2019

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

ClearVoice

NOVEMBER 3, 2019

Stories about those pristine, high-gloss offices in Manhattan where employees are required to have spotless desks — nary even a coffee or bag of pretzels in sight — well, that strikes me as completely monstrous, tbh. Not saying I like a cluttered desk, either; how do you keep an orderly work-brain if your workspace is buried under a mountain of debris?

Customer Surveys 60

Customer Surveys PR Paper Blogger 60

DemandBase

NOVEMBER 3, 2019

As modern marketers, technology has always been a part of our DNA. And at no other point in history have we had such a plethora of technology options at our disposal. But that’s the thing; we may have reached a tipping point where there are simply too many choices. The Marketing Technology Landscape created by Scott Brinker & Chiefmartec.com is a case in point — back in 2017, they branded it the ‘Martech 5000’ but the number of technologies kept growing; fast-forward to 2019 and it’s over 70

Account Based Marketing 56

Account Based Marketing ABM DemandBase Forrester 56

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Lead Agency

NOVEMBER 3, 2019

As a technology company, you’re constantly working to get ahead of the game. In an industry flooded with competition and the ever-persistent need for innovation, it can be easy to get left behind. For your business to remain viable, you need to be continually striving for improvement, all the while finding new ways to surprise and delight customers.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Moz

NOVEMBER 3, 2019

Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa. Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa.

Paid Search Agency 46

Paid Search Agency Advertising Agencies Ad Agencies Google 46

Genroe

NOVEMBER 3, 2019

In a recent post on NPS data analysis I discussed using the Margin of Error method to determine if the difference between two Net Promoter Scores® is probably real or just statistical noise. A sharp eye reader has identified that you can also use a Chi -Squared test to perform this test. The advantage of […]. The post Using Chi-Squared tests on Net Promoter® Data appeared first on Genroe.

Promotion 40

Promotion Analysis Statistics 40

Heinz Marketing

NOVEMBER 3, 2019

I’ve been an avid user of Venmo and similar apps like Zelle , Cash App , and PayPal —all which are used to pay friends, family, and whoever else. I started to run into an issue where I’d be with a group of people and someone would pay for dinner and another person would pay for drinks. It was getting to be a hassle paying one person X dollars but then subtracting a purchase I paid for from a charge from another person.

Mobile Marketing 40

Mobile Marketing Purchase Features Personalization 40

Magisto

NOVEMBER 3, 2019

If you’re already creating ads for social media, or if you are looking to give it a try, Instagram is a platform to consider. You cannot ignore how incredibly popular Instagram is. Not only is it the fastest growing social media platform right now, but it is also the platform with the highest engagement rate, and the platform that has the highest growth potential.

Ads 40

Ads Verticals Guidelines Display 40

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Magisto

NOVEMBER 3, 2019

If you’re already creating ads for social media, or if you are looking to give it a try, Instagram is a platform to consider. You cannot ignore how incredibly popular Instagram is. Not only is it the fastest growing social media platform right now, but it is also the platform with the highest engagement rate, and the platform that has the highest growth potential.

Ads 40

Ads Verticals Guidelines Display 40