Thu.Nov 23, 2023

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What is a Deferred Email, and How Does it Work?

SendX

Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving server due to various reasons.

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Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

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From Traditional to Trendsetting: The Digital Evolution of B2B GTM

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.

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Crafting a Delectable Marketing Feast: Lessons From the Thanksgiving Table

Square 2 Marketing

Today is Thanksgiving, and it’s one of my favorite holidays – not because of family, food or shopping on Black Friday, but because it always reminds me of how much is necessary to make the experience amazing and how closely this aligns with getting your marketing to generate leads. Marketers can draw inspiration from the Thanksgiving tradition to create campaigns that leave a lasting impression.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Ahrefs

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain.

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How to Do a Content Gap Analysis [With Template]

Ahrefs

It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy.

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Gratitude in Growth: Celebrating a Year of Transformation at TopRank Marketing

Top Rank Marketing

A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. From boardrooms to webinars, strategies unfurl, In the bustling world of B2B’s swirl. With gratitude, we think of clients so dear, Whose visions and goals, we’ve helped steer. Together we’ve charted digital seas, Elevating brands with graceful ease.

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AI in 2024: What’s Next in Artificial Intelligence

Conversica

The post AI in 2024: What’s Next in Artificial Intelligence appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

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Beyond Algorithms in SEO

B2B Digital Marketer

Crafting content for real people. Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Role Can a Website Play In B2B Lead Generation?

Lead Forensics

The good news is, get it right and your website could quickly become your most valuable lead generation asset. 90% of B2B buyers research 2-7 websites before making a purchase , so if your website isn’t up to scratch compared to your competitors, you could be losing prospects before they even get in contact. Here, we’re going to share with you the secret behind creating a great lead generation website and everything you need to think about.

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Warm Intro

Referral Rock

Warm Intro - By Referral Rock Want to keep track of the warm intros you make for business? Track the introductions. recommendations, and referrals you give. All for free, no registration required. It’s as easy as cc’ing log@warmintro.com to any email you send where you’re including both parties.

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Curation for Content Marketing Success: Engage Your Audience

Scoop.it

Thanks to technology, information today is abundant, and your audience’s attention spans are fleeting. Sadly, it means it’s no longer enough to pump out tons of content relevant to your niche. No matter what, your content must resonate with the audience to keep them engaged. As the volume of online content continues to explode, consumers are overwhelmed by choices.

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Warm Intro

Referral Rock

Want to keep track of the warm intros you make for business?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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4 Ways to Use ChatGPT to Grow Your Business

Single Grain

It can be tedious for the average SMB to keep up with the fast-paced business world. So if you’re struggling to be agile, know that AI is an option – specifically, ChatGPT. Most people think ChatGPT is only a writing tool, but ChatGPT offers a scalable and efficient way to automate various business tasks. It can help with many sales and marketing tactics to streamline these operations.

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How to Create Animated HTML5 Banners with Zero Coding Skills

Bannersnack

10 minutes read Animated HTML5 banners are all around the web. If you pull up an article on a news website like The Washington Post, you will probably come across at least five such banners. And that’s just from counting the HTML5 display ads. More and more advertisers are using them to engage online audiences. That’s because they blend technology and creativity perfectly, providing smooth and even responsive user experiences.

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