The Marketing Book Podcast: “Brand Naming” by Rob Meyerson
The Forward Observer
JULY 5, 2024
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson About the Book You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service.
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