Fri.Jul 05, 2024

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The Marketing Book Podcast: “Brand Naming” by Rob Meyerson

The Forward Observer

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson About the Book You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service.

Branding 158
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HubSpot’s June 2024 updates: New automation options, big sales improvements and more

Martech

HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data management, automate more routine tasks and streamline workflows. Sales teams will also be excited to hear about new enhancements to research tools and lead prioritization.

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Unlocking Growth Through Enterprise SaaS SEO

Ahrefs

It works like this: Let’s dive in. There are many reasons SaaS companies should focus on SEO. These include: Some common SEO challenges include: Here are a few examples of enterprise SaaS companies doing SEO well.

SEO 106
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Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4

Martech

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how it is meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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SEO OKRs: Driving Performance & Measuring Impact

Ahrefs

The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track your progress against your objective.

SEO 104

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Webinar in Review – Generative AI for Marketing: Beyond the Basics

Anyword

Watch the full webinar here. We recently sat down with Jason Levy, Marketing Manager for Blazeo, to talk about how his small team has incorporated AI at the core of their marketing strategy over the past year. Jason, like many B2B marketing leaders, was facing capacity problems when he discovered Anyword. He needed a way to consistently execute a well-rounded marketing strategy that included ads, email campaigns, social media, and blog content.

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How to implement dynamic pricing without alienating customers

Martech

Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail.

Pricing 95
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The role of AI in programmatic advertising

illumin

The omnipresence of AI is steadily growing in the 2020s, including in advertising. Here’s a snapshot of how AI is shaping today’s programmatic strategies. In the digital age, the integration of artificial intelligence (AI) into our lives is growing. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes.

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AI led innovation for B2B Marketers

B2BMarketing.net

Ice Blue Sky and Cloudapps today announced the launch of a new AI led Innovation for the company B2B Marketing – the powerhouse of B2B Marketing growth. Beginning with a proof of concept, the project will see Blue Cloud AI (an AI Managed Service, developed by Ice Blue Sky and Cloudapps) predict which segments of customers will be more likely to respond to which marketing activity.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Content Advantage

Content Science Review

The third edition of the highly rated book The Content Advantage by Colleen Jones will hit bookshelves this November. Learn more about what this edition will include or get your preorder in now!

Content 52
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What are ad serving fees in advertising

Bannersnack

2 minutes read Definition of ad serving fees in advertising Ad serving fees are charges incurred by advertisers or publishers for the use of ad server technology to deliver and track online advertisements. These fees can be based on various models, such as the number of ad impressions served, the number of clicks, or a flat monthly fee. Ad serving fees cover the costs associated with the technology and services provided by the ad server.

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What we learned at B2B Ignite 2024, with Shane Redding and Scott Stockwell

B2BMarketing.net

In this week’s episode of the podcast, Joel Harrison, Editor-in-chief, B2B Marketing spoke with Shane Redding, Propolis Strategy Expert and Scott Stockwell, Senior Brand Strategist, IBM about all things B2B Ignite 2024. Hot off the event, the trio discussed the essential takeaways from the event, from bettering your brand to how HR can support marketing and leading through crisis.

B2B 52
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What is an ad slot in advertising

Bannersnack

2 minutes read Definition of ad slot in advertising An ad slot refers to a specific space allocated on a website, app, or digital platform where advertisements are displayed. Ad slots can vary in size and format, and they are designated areas where ads can be served to users. The placement and size of ad slots can significantly impact the visibility and effectiveness of the advertisements shown.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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50+ Eye-Opening Demand Generation Statistics for B2B Marketers

Inbox Insight

To ensure your demand generation efforts deliver strong results, it’s crucial to stay up to date with the latest statistics. This knowledge enables you to tweak your strategy, improve brand awareness, and deliver high-quality leads. We’ve compiled some of the most relevant demand generation statistics from third-party and our own first-party research, providing key recommendations based on these insights to help you effectively enhance your marketing strategies.

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What is an ad space in advertising

Bannersnack

2 minutes read Definition of ad space in advertising Ad space refers to the designated areas on a website, app, or other digital platform where advertisements can be displayed. These spaces are reserved for advertising content and can come in various sizes and formats, such as banners, videos, and native ads. The value and effectiveness of ad space are influenced by its placement, visibility, and the audience it reaches.

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The Role of Social Media in Government Contracting

Bluetext

In today’s digital age, social media has become a powerful tool for communication, networking, and information sharing. While often associated with personal use or consumer brands, its impact stretches far beyond, influencing even the realm of government contracting. Government agencies and contractors alike are leveraging social media platforms to enhance their operations, engage with stakeholders, and stay competitive.