Thu.Dec 24, 2020

Top 5 content marketing strategies to get your lead generation on track

Only B2B

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Nowadays the audience has got smarter.

The Art and Science of Emotional Engagement

Content Marketing Institute

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content.

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Spam Email Signups: 3 Ways to Protect Your Email List

Optinmonster

Do you want to prevent spam from getting on your email list but not sure where to start? Growing your contact list can be tough. And one of the biggest challenges is making sure your list contains only qualified leads.

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Crisis Management: The Ultimate Guide

BuzzSumo

Content Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Marketing in 2021: The impact of blockchain on CX

ClickZ

30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges.

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Top 3 Marketing Automation Benefits

Sharpspring

Taking an active role in the marketing for your agency or business is a critical part of attaining success. With competition fiercer than ever in just about every industry, you simply can’t rely on a philosophy of “if you build it, they will come.”

The Beginner's Guide to Keyword Density

Hubspot

Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs).

What Is a Logo? Logo Design From A to Z

Bannersnack

Your brand logo is not necessarily the first thing people notice about your brand, but it’s definitely an integral part of your brand identity, one that can impact how consumers perceive your company.

A Special Message For Friends, Clients, Partners, Team Members And Prospects

Square 2 Marketing

2020 Is Going To Be A Year We All Remember; Here’s How Square 2 Is Going To Remember It. We’re all going to look back at 2020 and have some specific memories. Unfortunately, most won’t be great, and there’s no need to go back and relive those.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Six Direct Response Copywriting Tips (and Examples)

Hubspot

Connecting with potential customers is critical to boost interest in your website and drive sales conversions. But this is often easier said than done — while many site owners understand the value of compelling content, creating copy that resonates with visitors is more complicated than it appears.

9 Programmatic Advertising Learning Resources

TrueInfluence

A “Welcome to 2021” Gift for B2B Marketers. We have so many good learning resources to share when it comes to programmatic advertising. Obviously you’re interested in the subject, too, so use these articles as guides. Jump in and explore where it can take you.

How to Prevent Redirect Chains from Destroying Your SEO

Hubspot

Have a website? Then you’ve likely heard about search engine optimization (SEO) — the process of making your site easier to find, crawl, and rank for search engines.

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3 steps to optimising your B2B digital advertising campaigns

Modern B2B

The post 3 steps to optimising your B2B digital advertising campaigns appeared first on Modern | B2B Marketing Agency.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Restaurant Insiders on 2020 Lessons Learned, Part Two

Digilant

Restaurant Insiders on 2020 Lessons Learned, Part Two. via Modern Restaurant Management. Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year?

Tips To Make Your Email Marketing Program Most Effective

Stevens & Tate

About 124.5 billion business emails are sent and received each day. With this high volume, it’s crucial to make your emails stand out. A smart email program provides opportunities to effectively communicate with your customers and prospects, leading to increased sales and revenue growth.