Zoominfo
JULY 3, 2020
We have a lot of options. When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. Think about it — have you ever made a major purchase without doing some research first? When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. So how do you narrow it down?
Strategic-IC
JULY 3, 2020
ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , and Building Out the Decision Making Unit (DMU) , Episode 4 looks into Focusing in on your Strategy and Goals.
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Zoominfo
JULY 3, 2020
We have a lot of options. When we are considering buying something, we can consult different websites, brands or stores in order to find the perfect match. Think about it — have you ever made a major purchase without doing some research first? When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from.
Content Marketing Institute
JULY 3, 2020
This week, Robert Rose ponders squeezing out all the big ideas. He talks with a Content Marketing Agency of the Year leader about if we’re squeezing out all the great people. And he helps you squeeze out of writer’s block. Continue reading → The post Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap] appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
JULY 3, 2020
Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization. Fortunately, like any aspect of marketing, ABM is made easier with strategic planning.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
JULY 3, 2020
As a writer, I've never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit. One of the calculations we need to run and metrics we need to track is return on ad spend (ROAS).
illumin
JULY 3, 2020
? Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le habÃa tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allà sus productos es capaz de superar el millón de […]. The post ¿Por qué deberÃa el ecommerce mirar directamente al Consumidor?
Strategic-IC
JULY 3, 2020
ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , and Building Out the Decision Making Unit (DMU) , Episode 4 looks into Focusing in on your Strategy and Goals.
BDB
JULY 3, 2020
Overnight, marketers and brands alike across the globe were forced to change the way they work in response to the COVID-19 pandemic. The need to adapt was instantly apparent and working remotely quickly became ‘the new norm’. To combat both the crisis and the already fast paced B2B landscape we inhabit, today’s leaders are being challenged with providing answers on how best to upskill their workforce to ensure that any business model put in place now will remain effective in a post-pandemic worl
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Optinmonster
JULY 3, 2020
Are you looking for the right types of popups for your website but aren’t sure about your options? Most people think that popups are a “one-size-fits-all” kind of deal. But actually, there are tons of different types of popups you can use depending on your goal. In today’s post, we’ll show you 37 types of popups that you can use for your website.
Outgrow
JULY 3, 2020
10 Powerful List Building Tools You Need To Use. Here we have listed 10 powerful list-building tools that you must know about. Now for those of you who know the ‘What’ & ‘Why’ of list building, you can skip the intro. But, for those who don’t, let’s start by understanding what is list building and why it is important. Related Read : 25 List Building Strategies to Amplify your E-Commerce Brand.
Outgrow
JULY 3, 2020
Top Free Tools Created By Real Estate Companies. Gone are the days of traditional marketing. No matter what industry you are in, digital is going to be the new normal. Needless to say, the shift to digital seems more promising after the COVID-19 outbreak. Even historically offline sectors like real estate are exploring new ways to market their brands digitally.
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