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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. It’s a straightforward concept with profound implications for decision-making and optimization. Tools typically provide this analysis, showing you which version is the winner.

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This week’s AI-powered martech releases

Martech

Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. But then, the benefits you stand to gain from a paid testing tool that’s capable of supporting your optimization needs make it worth it.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty.

eCommerce 100
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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Is your ecommerce website generating a lot of traffic but very few sales? Many businesses struggle with conversion, but there are conversion rate optimization (CRO) techniques you can implement so your rates don’t fall below industry averages. Why invest in CRO The average ecommerce conversion rate worldwide is 3.37

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Kissmetrics excels in customer data for ecommerce and SaaS companies. A/B and multivariate testing tools. Optimizely. SEO analytics tools.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. If you plan to do more advanced testing, make sure you choose a platform with multivariate testing capabilities. But why should you trust our analysis?