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SEO For Attorneys: Why is it So Important?

Go Beyond SEO

Additionally, while social media and email marketing can be effective marketing channels, they rely on building a relationship with potential clients over time. Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs).

SEO 78
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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. When they’re considering buying something and want to research their options, consumers use a variety of methods. Grow Revenue. Influence Buying Decisions. Rank Higher in Search.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Grow Revenue Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. When they’re considering buying something and want to research their options, consumers use a variety of methods. Get the Guide 4. But you don’t have to take their word for it.

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. You can also post links to your content in online forums or in the comments of social media posts. On-page SEO: Technical elements. What content converts?

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Research: Demonstrates authority. Although there’s been debate in the digital marketing community as to whether or not keyword research is dead , keywords are still a crucial part of SEO. Keyword research helps you: Determine what topics people are talking about. This SERP feature aims to answer a user’s question immediately.

SEO 87
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Lights, Camera, Action: Video for Demand Generation

SmartBug Media

With your buyers now skimming emails, articles, and social media posts, you have to do things differently to stand out from all of the noise. The modern lifestyle makes it hard to thoroughly read long product descriptions or spend hours researching different vendor options. Video Helps Engage the Increasingly Distracted Buyer.

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Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

Social media engagement. Sometimes users will visit your page and then leave to do further research on another business’s offering before coming back to your site and converting. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs. Social Media Engagement Metrics.

ROI 66