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A Step-by-Step Guide for Building FAQ Schemas

SmartBug Media

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). More specifically, a FAQ schema helps visitors quickly find answers to their questions, and therefore these schemas have become an integral part of Google search results. Build a FAQ Schema in 6 Steps.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few. What is it?

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Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98
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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

They contain helpful tips and FAQs. To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool. It's critical that the domain in your display URL be the same as the domain in your destination URL.

PPC 101
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Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Moz

I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider.

SEO 54
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How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior Strategist

Hubspot

Becker advises you start your keyword research with competitive analysis, which allows you to see what similar domains are ranking for that you're not. As Becker notes, "Features like 'How-to' panels, 'People Also Ask' boxes, or 'FAQ' snippets below certain results. Keyword Research is All About Telling a Story. data and opportunity.

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How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Any red markers you see in the top corners of the cells contain helpful tips and FAQs -- if you ever forget what a cell is used for, those are good reminders.

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