The power of metadata: An introduction for DAM users
Martech
APRIL 9, 2024
For clarity, users can select from a predefined set of terms to assign metadata when uploading content to systems like DAM, MAM or CMS. Remember that free text fields like “keywords” and “description” provide flexibility in tagging but can fall victim to typos and inconsistencies and require more end-user training to get solid metadata.
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