Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. However, search relies on the power of metadata. Hence, get your metadata in order.

Digital Asset Management 94

Digital Asset Management Industry CMS Transparency Work Management 94

RebelMouse

APRIL 8, 2024

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

Digital Experience Platform 92

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 92

Valasys

JULY 31, 2019

Content intelligence is a strategy that uses artificial intelligence systems & software to process the data generated from pieces of content to valuable & precise insights. Content intelligence software is often sought by marketers, content strategists, UX writers, & product managers.

Marketing AI 40

Marketing AI Digital Asset Management Top of Funnel Work Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. For example, data on the distribution of clicks on a page shouldn’t be used by itself to determine which parts of a page are most popular. Some tools use AI to predict how attention will be distributed on a page. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech Advisor

OCTOBER 31, 2019

Organizations use the POEM (paid, owned, and earned media) model to drive brand awareness, distribute content, engage prospects, and guide them through the sales funnel. Owned media follows the pull marketing strategy (to increase demand for products), contrary to paid media. Email Marketing. Owned Media Channels.

Paid Content 49

Paid Content Process Practices CMS Development 49