The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. What are a couple of things you can do today to stay relevant, to stay in the game and be really effective?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Convince & Convert

NOVEMBER 1, 2011

(video production by my friends at Candidio. Fast, inexpensive video editing and production. Obviously the publishing business is disintermediated, and we understand that. And there’s parts of this in the book where we talk about the effects that this is having on society. Check em out! ). Brian: Wow.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. To help alleviate these issues, marketing needs to create the right content that buyers see as unique and valuable, and sales needs to know when to use and engage with this information to best effect.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Mastering the elusive buyer + account journey is the key to effective revenue and customer generation. Lost productivity is estimated to cost U.S.

Marketing Analytics Tools 108

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 108

Industrial Marketing Today

SEPTEMBER 27, 2010

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. If nothing else, it makes the mobile sales force much much more productive.

Social Media 60

Social Media Social Marketing Media Planning 60

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. How to Measure and Present the Effectiveness of Yo. Frugalnomics in Full Effect: Forrester and Gartner. Predictions for 2011: The End of B2B Sales & Marke.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

xiQ

AUGUST 8, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. by: Frank V. Cespedes & Tiffani Bova.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Engagio

JANUARY 9, 2017

You can’t have shitty products, you can’t do false advertising, you can’t have salespeople closing bad deals, and you can’t ignore your customer once the ink is dry on the initial contract. This makes total sense, as product/company fit should be the be all end all.” Jon Miller. CEO and Cofounder, Engagio.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. by: Frank V. Cespedes & Tiffani Bova.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. The bottom-line according to SiriusDecisions: B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Heinz Marketing

FEBRUARY 8, 2021

I think, Matt, I think I quoted you in my books saying, “Salespeople don’t close leads, they close accounts,” or something to that effect. We may run out of time before we got to take a quick break, is the fact that you are Chief Marketing and Product Officer at Demandbase. You had a good line about it. Matt: Yep.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

Outbrain

JULY 17, 2018

Pichai and Trystan Upstill, Head of News Product and Engineering at Google, went on to highlight the programs and products Google was working on to help publishers sustain quality journalism. This helps address the “filter bubble” effect that comes from a 100% curated social experience. Avoiding the “Filter Bubble”.

Disintermediation 20

Disintermediation Curation Google Features 20

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. This is nothing new, and it is commendable -- it shows people care about the quality and effectiveness of their work. I believe time is running out.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 16, 2022

Frances Haugen, a data designer and scientist who worked as a product manager, blew the whistle on Facebook’s misconduct. has similar capabilities, it is still primarily human-based, allowing for corrupt behaviors such as biased product evaluations, rigged ratings, human errors, etc. Although web 2.0 Advantages of Web 3.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

B2B Marketing Zone Posts

OCTOBER 5, 2010

50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. This is an admirable goal, as prospects are looking for experts, not just products or solutions. Stats (23).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Exo B2B

JUNE 5, 2020

In contrast, digital transformation is a fundamental rethinking of the business itself, its products and services, what market it addresses, and especially what its future business models will be. If so, collaboration and collaboration will not be effective. Digital transformation is a hollow shell without a democratic foundation.

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132